Internet Marketing Secrets Newsletter #66

December 09 2004

Find out how some people are getting 20% more of their pages indexed by doing one simple thing. Is your custom 404 error page killing the spiders? Our research shows 52% of them do! Are mininets worth the risk? Improvements to the Revenge and Clickin' affiliate programs. All this and a lot more in this issue of IMS. Enjoy!


- - - - - Sponsor - - - - -

New SEO course... Stomping the Search Engines

Stomping the search engines software box.Imagine being able to type your best search phrases into Google, and coming up on the first page for every single one of them. Now imagine being number one for a search phrase people are typing in 10,000 or 100,000 times each month.

That type of power will change your life$tyle and that's exactly the type of power you'll have once you listen to and apply these techniques.

 Look at what you'll discover in this package:

- how to get noticed by Google in hours, not weeks
- why most experts are dead wrong about optimization
- where to place keywords on your pages for best results
- how to get engines to spider all your internal pages
- new "deep linking" strategies not revealed elsewhere
- how ugly homemade pages beat high-end "pro" sites
- simple, easy to learn techniques to optimize pages
- shipped to your door, over 8 hours of audio on 10 CDs
- works in any CD player, listen in the home, car or portable

These techniques brought a new web site from nowhere to #3 position on Google, while beating out over 3/4 million competing pages. The keyword is so competitive it gets over 300,000 searches per month. And it was achieved in a couple of months, not years.

This is not luck or a fluke. It's not dangerous to use and won't get you banned. It's a solid new SEO strategy for today's search engine environment. Yes, they show you actual proof of their positioning. And they've been able to repeat the process every single time.

Isn't it time you changed your online fortune? Why not start "Stomping the Search Engines" today?

Ready to stomp? ==> http://www.cdzn.com/stp


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News, Views and Clues

Revenge & Clickin' Affiliate Program Change

A quick heads up to anyone selling Revenge of the Mininet and Clickin' it Rich... we've improved the way the affiliate programs operate. We've taken special steps to protect our affiliates from commission theft.

Now before you getting "stressed" about additional work, and changing all your links... you don't "have to" do anything. We still use Clickbank as our processor, so your old hop links will continue to work.

The difference is, we're now using Adrian Ling's "ClickMate" software.

Want to protect your Clickbank affiliates?
==> http://www.cdzn.com/ecm

When your traffic hits our sales letter, it hides the fact you're using a Clickbank hop link and looks like you've linked direct to the web site. It also hides your nickname and ours. It virtually prevents Clickbank nickname swapping, stopping commission theft dead in its tracks. Yes, it meant a little extra work for us... but it means a lot more money for you!

We've also taken the affiliate program links off the sales letters. This prevents people from joining the affiliate program just to get a discount (and sneaking away with your commission in the process).

So now, the affiliate programs are open to existing customers and select joint venture partners only. (I'm sure you'll agree, that the best way to sell something is if you've used it and experienced it for yourself. Then if you really like it, your heartfelt endorsement will come shining through in your words. :-)

Remember, the affiliate program is still processed by Clickbank, so you'll need your Clickbank ID / nickname when you sign up to use the ClickMate links. If you are not yet a Clickbank member, you can become one here, it's free and it only takes a few seconds.

Join Clickbank ==> http://www.cdzn.com/cbn

Once you have your Clickbank nickname handy, here is your affiliate sign-up page. Once you sign up for the affiliate program, you'll receive an email with your custom affiliate url/link and a private page where you can check your statistics.

Your affiliate sign-up page for Revenge of the Mininet:

Revenge of the Mininet Affiliate Program
==> http://www.cdzn.com/revs

Your affiliate sign-up page for Clickin' it Rich:

Clickin' it Rich Affiliate Program
==> http://www.cdzn.com/cirs

After you receive the email, log in with your username and password. You'll be able to see all the traffic, hits and sales you've made, using the new protected links. Yep, it's that easy. Just send us the traffic and let our new affiliate protection system and proven sales letters do the rest of the work.


Meanwhile... off in the Blogosphere

When an idea's time has come. You can bet that dozens or hundreds of people get the idea at the same time. Very often, its only the first person that gets remembered. You can probably remember accomplishments by Edison, Bell and Lindbergh... but what ever happened to the dude that finished second?

Take the whole RSS and blogging thing. It started exploding onto the scene with many marketers talking about it, but no one doing anything about it. I must have told at least a dozen people they should be making an ebook or videos for busy people like me. And make it simple enough for me to understand.

Adrian Ling was first on the scene with his RSS Made Easy. Since then, there has been a plethora (sorry if I made you spit on your monitor ;-) of new products and ebooks coming out on the same topic. But it was Rick Butts (yeh that's his real name) who arrived first on the scene with how-to-blog video.

I downloaded all 11 of Rick's blogging videos the minute I heard about them from Phil Wiley. Using a secret "pinging" method, which Rick shows in the videos, he can get Yahoo to spider within hours. Google comes in a day or so.

Ready to go blogging? ==> http://www.cdzn.com/rbv

WebLink ==> <a href="http://www.cdzn.com/rbv"> Get Blogging</a>

If you want to be "master of your domain" and have the search engines come running like calling a puppy, this video series is for you.


Advanced SEO advice improves SERPS

Look, up in the sky, it's a bird, it's a plane, no... it's Jerry West and some of the best SEO (search engine optimization) advice on the planet. If you're looking to improve your positioning in the SERPS (Search Engine Results Pages) look no further than Jerry West's private newsletter.

Some of you will remember way back to the days when I ran a private site called the Gold Vault. I used to post my top scoring pages. What keyword densities were working. Tips on improving PageRank. All that good stuff.

Finally there's a new resource discussing all the points above. Jerry's got a whole whack of servers, in different product categories. It's like a living laboratory where every single movement by every spider is tracked, logged and compared. The resulting SERPS are analyzed, and Jerry posts the results of findings.

What you'll learn from Jerry will give you an big advantage in SEO. I know those of you lucky enough to hear him speak at the Ultra Advanced SEO Symposium, walked away with pages of notes.

Ultra Advanced SEO Symposium ==> http://www.cdzn.com/sew

At 50 dollars a month, his advice is not cheap, but then again, good advice never is. If you would like to get inside Jerry's living lab, you can visit his site and sign up. He will then contact you personally. Just go to his site now and click on the "premium newsletter" link.

Want advanced SEO advice? ==> http://www.cdzn.com/jwn

Then you can sit back and relax as you work on your sites, knowing Jerry is out there working for you, keeping an eye on the engines, reading the articles, forum posts and technical papers. He'll let you know when changes are coming and how to weather the storm.


Sumantra Roy wants to improve your link popularity

I was talking to Sumantra the other day and he was telling me all about his new link exchange software. He told me that, "It automates the process of exchanging links to a large extent, without doing anything that might be considered unethical by the search engines."

There are a lot of "link exchange" tools out there, so I asked him, what makes his different?

"While there are other programs for improving link popularity, my software has quite a few powerful and time-saving features that no other software has. It provides a huge ready-made database of 10,000+ sites that exchange links, classified into several categories. We also provide the PageRank, Alexa Rank and number of Outgoing Links for each site. This is the only database of its kind anywhere on the Internet."

"Customers can sort the sites in the database in descending order of PageRank and quickly identify sites in their industry that have a high PageRank. They can then automatically generate the link code that they need to add to their sites, and then use the software to send personalized emails to these link partners."

"This ready-made database of sites that actively link to other sites ensures that customers don't have to spend hundreds of hours of their time trying to locate sites on their own."

Yes, it does sound like it will save a lot of time. But what about sites that aren't in your 10,000 list?

"We don't restrict customers to only our database. The software also has the ability to search the major search engines like Google, Yahoo and MSN for potential link partners. Customers can specify (for instance), that they want to find sites in their industry that have a PageRank between 5 and 10 and/or an Alexa Rank between 1 and 500,000 and it will search the major search engines and return those sites to them."

"Customers can then contact these sites and exchange links with them. Of course, they can also generate the link code they need to add to their sites and can email their link partners using the software."

"So, it dramatically reduces the time and effort required to build link popularity and get top rankings in the search engines. And while there are other programs that do some of the things that our software does, none of them includes all the features that we have."

Wow, that sounds pretty cool. A list of over 10,000 sites that "want" to exchange links, sorted by PR and Alexa rank. I can also make sure the linking sites are "related" to mine? Sign me up Sumantra :-) I plan on using the service as soon as I get this newsletter done. I can't wait to get at it.

If you want to know more about Sumantra Roy's new link building software, and how it can increase your link popularity visit his site.

Want more link popularity? ==> http://www.cdzn.com/lex


Where for art thou... Robot?

While on the phone with Jerry West, (remember him... the advanced SEO dude with the private newsletter) he told me that, "Having a robots.txt file increases a site's spiderability." According to his tests, "Significantly more pages get spidered, especially when the pages are two or three levels deep." Hmmm, I wonder if search engine positioning goes up as well?

I've never used them on my sites, so I started asking around some of my SEO friends and turns out most of them use the same software to make their Robots file. The one they recommend is the professional version of Robot Manager.

Want more pages spidered? ==> http://www.cdzn.com/wmt

What's cool about this package, is that it not only generates foolproof Robots files, it tracks all the spidering activity that goes on at your site. You'll know exactly which spider came, and when, and what it got. You can also use it to exclude malicious bots from your site, so it's not busy serving some evil bot when the good Google bots are trying to get at your pages.

After some of my friends and I ran our own tests on larger sites (being a mininet fan I don't have many large sites ;-). I found an average of 11% more pages got indexed and on the SERPS my positioning went up an average of three places. The only change I made to the site was to add the Robots file.

According to Jerry's private newsletter, my results are actually a little low. He's been getting much bigger numbers. He's been getting over 20% more pages spidered than before. But I expect that its due to his sites being quite a bit larger than mine.

So the proof is in the pudding as they say. And it's hard to disagree with success. Point being, get a robots.txt file on your site. Either make it yourself or buy software to do it for you. Your positioning and the amount of pages you get spidered depends on it.


- - Adv - -

RSS Made EasyRSS made easy cover

Want spiders to visit your website daily or even several times per day? Would you like your content to spread all over the world in a flash? Want other sites linking to you like crazy, without linking back? Want to get listed in Yahoo's directory for free?

If you've been putting off learning about blogging and RSS, then you need RSS Made Easy. It will show you how some my friends are getting tons of traffic and incoming links, not within months... but just a few days.


Ready for easy to learn blogging and RSS? ==> http://www.cdzn.com/rme

- - /Adv - -


Custom 404 error page kills spiders

Speaking of spiders, when's the last time you ran one on your own site? There are many page whackers available that download a whole site to your hard drive, but who knows what kind of "forgiving" spidering technology they're using. The best one, the one that replicates the likes of Google and Yahoo the closest, is OptiSpider.

So why would you want to sic a spider on your own site? To make sure its spiderable, that's why! Huh??? Didn't think about validating your linking structure, did you?

Here's a tip, if OptiSpider can't spider your site... neither can Google. That's right, it's probably just about the best reason to get and use OptiSpider, just so you can see the same stuff the spiders see.

If you manage multiple sites for clients, it's a great weapon in your toolbox! I can't count how many times I've done coaching sessions for clients who claim search engines are not finding all their pages. A few seconds later - using OptiSpider - I can tell them... dude!!! You didn't link to the pages properly, and your custom 404 page is killing the search engine spiders.

No Google, Yahoo or MSN spider is going to find all your pages, when you put the crawler in an endless feedback loop. You're lucky if the spiders ever come back.

Stop doing whatever it is (even if it's reading this newsletter ;-) and go look at your custom 404 page. Everyone loves to use them. Unfortunately, many people use them badly. The biggest sin of all - even I was guilty of this - is using a relative link on the 404 page. It's so common that relative linking should be banned altogether.

Imagine the spider is several directories down in your site and encounters a missing page or broken link, up comes your custom 404 error page. Too bad sucker! You used a relative link instead of an absolute one. The spider is totally miffed at your site and resets, leaving all the rest of your pages unspidered, unindexed and unfound.

Do it now. Be sure to put an absolute link on your custom 404 page, one that includes the http://www. and your full.com web address to your home page. That way, when your custom 404 error page comes up, the spider won't choke. Instead, it finds your home page from the custom 404 page and continues spidering like normal.

If you want to know more about what OptiSpider can do to improve your internal linking structures, and make spiders happy, be sure read all about it on the site. It's very enlightening to say the least.

Want to make sure spiders can crawl your site? ==>
http://www.cdzn.com/ops


- - Adv - -

Can raw beginners get top listings in Google?

Sure... you bet they can, and I have proof. Here's how beginners or anyone else, can get top 10 rankings, with no hype, or BS, even if you don't know anything about the internet, or making web pages.

Let SEO Website Builder do all the work for you. ==> http://www.cdzn.com/wsb

- - /Adv - -


Are mininets worth "the risk"

The Question (originally published on Phil Wiley's forum): "I have Revenge of the Mininet, but never implemented the strategy, simply because I've heard about so many sites being banned because of cross-linking. So I've been a little bit leery about building mininets."

"If you are going to build a bunch of sites with similar subject matter, why not just build one large site, and link your pages to the other sections of the site? Google and SE's do count internal links as backlinks. So it would seem you'd be getting the same number of backlinks without the risk. Just wondering if you've found the mininet technique to be worth the risk."

My Answer: Well, we all "hear" things and shouldn't let what others say, or what we've "heard" force us into inaction. There's nothing risky about setting up affiliate revenue sites and linking them together. Each site is on a related theme and linking them together is about as organic and natural as the internet gets.

The mininet concept is a very "white hat" optimization technique that goes after the low hanging fruit... in other words, the less competitive keywords. The whole thing is designed to fly under the radar so you don't go bothering anyone. The bottom line is your "intent." If you are simply trying to bring buyer and seller together, by providing information that will help with a purchase decision, you'll never get into trouble for that.

Using the mininet, you're not being greedy. You're not trying to dominate every major competitive keyword category with 200 page sites... which brings me to the point, the bigger they are, the harder they fall. It's the old adage about putting all your eggs in one basket.

Using the mininet, when the search engines change their monthly algorithms, your SERPS (Search Engine Results Pages) for some keywords go down, others go up. But largely they are unaffected because your not in "deep water" going after keywords that have thousands of searches per day. It's more like playing in the "shallow end" competing for keywords getting under 50 searches per day.

Yes, you are correct. It's true that internal links do count as backlinks, but my research has shown they don't count "as much" as absolute links from off site.

And finally, the most important thing is knowing "how" to link your internal pages, so you build page Reputation and aim PageRank where you want it or need it the most. That's where Revenge and Dynamic Linking really shine.

Want linking strategies and diagrams that work? Get Revenge ==> http://www.cdzn.com/rev

I hope this helps you make a decision one way or another in regards to my mininet concept. The important thing - regardless of who's advice you listen to - is to get into action. Fail fast and fail forward. Learn what you need to from the experience and move on. Pretty soon, by doing, by taking action, doing it over and over, by moving forward a little bit each time, you'll be unconsciously competent in all aspects of your internet business.

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That's it for this issue my friend. Thank you for reading. We'll chat again soon. Until then, here's wishing you all the best for online success.

Michael Campbell

President & CEO Dynamic Media Corporation
#108 - 383 East 37th Avenue Vancouver BC Canada
Providing successful marketing strategies since 1988.
For internet marketing advice phone +1 604 874-6655

Author of...

Revenge of the Mininet... Advanced linking strategies for higher search engine positioning and increased revenue from affiliate programs.

Clickin' it Rich... The complete work from home business training system. Follow Fast Track #1 in the Action Plan and you could be making money online in as little as five hours.

Nothing but 'Net... From zero to $750,000 in less than a year, with virtually no advertising costs. This internet marketing strategy is now a free downloadable ebook.

Internet Marketing Secrets Newsletter... Learn how to harness the money making power of multiple internet revenue streams like search engines, affiliate programs, paid advertising, opt-in email, newsletters, ebooks and lot more in internet marketing secrets. Subscribe now and get a free lifetime membership.


Legal stuff... Copyright 2004 Dynamic Media Corporation. All rights reserved world wide. All trademarks and servicemarks are property of their respective owners. The information contained in this newsletter is the opinion of the author based on his personal observations and years of experience. Neither Michael Campbell or Dynamic Media Corporation assume any liability whatsoever for the use of or inability to use any or all of the information contained in this publication. Use this information at your own risk.