Internet Marketing Secrets
Issue# 71 - by Michael Campbell - April 07 2005
- - - - - - Sponsor - - - - - -
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NEWS, VIEWS AND CLUES
Google's PageRank Called Obsolete
There's a new kid (er, I mean search engine) on the block. This one is tough enough and has the technology to topple the king pins. The new service "become.com" is still in beta, but has some clear advantages over traditional search engines.
It's split into two sections to help define the context of user searches. It has organic crawler technology powered by their proprietary "Affinity Index Ranking" (AIR) and a shopping mode fed by data feeds.
When you type in "digital cameras" into a traditional search engine, it has no way of knowing if you are shopping or researching. Become.com addresses search context by allowing people to do their research, then comparison shop for the purchase. It lets the users decide where they are in the purchase funnel.
Cofounders Michael Yang and Yeogirl Yun, (the team that built mySimon which sold for $700 million) explained, "Become's algorithm considers inbound and outbound links but penalizes sites with links to, or from, off-topic content. Google's PageRank on the other hand, considers only the inbound links. Yun calls Google's PageRank, outdated."
(BTW, this is the same dude that also founded WiseNut, which was later acquired by LookSmart. Something tells me, these guys have the experience to pull this one off.)
The shopping search results are from XML feeds. So if your company has them, you'd be wise to contact the people at Become while they're looking for content. They plan on adding 2,000 affiliate and merchant/vendor feeds by year end. Shopping.com, in comparison, has just over 3,500 feeds.
If you want, you can even go to Become.com and try out the search engine. And yes... those are Google AdSense ads running down the side.
For more information, you can read Rebecca Lieb's full article, "Who's Shopping? Who's Researching?" here: http://www.clickz.com/experts/brand/buzz/article.php/3489186
Clickin' it Rich Scores a Perfect 10
Woo Hoo! Recently spotted was this review of Clickin' 3.0. I'm happy to say I earned a gold star for the three months of effort it took to write.
Affiliate Advocate reports, "There's tons of ebooks out there filled with theory but no practical steps. Clickin' it Rich blows these other ebooks away by providing a step-by-step guide with real world examples of how to actually do it. This ebook is all business from start to finish. It's an A-Z on making the maximum possible profits from affiliate programs.
Read the full review here:
http://www.affiliate-advocate.com/clickin-it-rich-review.shtml
Still hemming and hawing if you want to be Clickin' Rich?
Visit ==> http://www.clickinitrich.com
Oh, and BTW, I've added the final two bonuses, for a total of SIX bonus products included with purchase. So anyone that already owns version 3.0 can go ahead and grab... "Quick and Easy eBook Publishing" & "How to Write and Sustain a Profitable Newsletter" from the download page.
Super Affiliates are Easy!
My good friend Neil Shearing just updated his Internet Success Spider. I had a chance to play with the software and watch the video. (Being a Mac guy who never reads instructions, the new video was super helpful.) The product looks really good, is easier to use, and is much faster than previous versions in my opinion.
The Spider can search for potential affiliates (people who want to sell your stuff) by keywords or links. It shows the Alexa rank and whois (site owner) information for every site. (Important for contacting the owner and knowing how "good" the affiliate really is.)
After testing it... yup! The results were clear. One run of the software certainly shows who would be a potential linking partner and reseller of my products. (That's because I was looking for more people to sell my stuff based on my keywords, but it'll do the same for you.)
Gotta like it. The software runs on your desktop computer. You own it. So there are no pesky yearly licensing fees like some software. But the real gem in my opinion is the "first contact" manual that Neil put together.
You know what? Even if you never use this software, but you're trying to get my attention... this little ebook is priceless. I'm serious. It's how Neil and I met... now we're friends :-)
He used his own system to contact me and get me interested in selling his stuff... how cool is that? Then he wrote an ebook on how to attract people like me with a single email. With over 100 emails arriving daily - after filtering - it's no easy task I can assure you. ;-)
If you have a product and you're looking for affiliates, no... make that "super" affiliates, look no further than the Internet Success Spider. Not only will the software identify the best potential affiliates, the ebook will charm them into becoming your sales people. And what could be better than that?
Want to find super affiliates? ==> http://www.cdzn.com/iss
PPC Sentinel Stops Click Fraud and Helps Get Your Money Back.
In an average market 30% of all PPC clicks are fake. In some competitive keyword categories, it's higher than 50%. If you're ready to make a stand against click fraud, then no one paying for clicks can afford to be without the new PPC Sentinel.
For only fractions of a penny, it tracks every click to your PPC (pay per click) ads. Doesn't matter if you use Google AdWords, Overture, old fashioned banners, or anything in-between... it's got you protected.
When fraudulent activity is detected, an email alert is sent to you, informing you of the attack. A warning message appears on the offending perpetrators screen. A refund request form is automatically generated and emailed to you, so you can forward the evidence to Google or Overture, from a trusted 3rd party perspective and request a refund for fraudulent clicks.
If you'd like to learn more about how it works, you can read the full report here:
Stop Click Fraud with Sentinel => http://www.internetmarketingsecrets.com/news.html
Four Equalizers Promise to Level the Playing Field
Jeff Alderson never sleeps... or so it seems. You may know him from such products as AdWords Analyzer, or Traffic Equalizer. Over the past couple of months, he's created four new Equalizer products, all of which help the busy marketer by automating tasks and creating additional revenue streams.
The first one, "RSS Equalizer" has been out for a while, but most people didn't have a clue how to use it. It's an RSS aggregator, which is a fancy way of saying it's an RSS feed collector. It allows you to subscribe to RSS feeds and have them continually update the content on any page that you choose. Fresh content keeps the search engines... and visitors happy.
RSS Equalizer ==> http://www.cdzn.com/req
The second one, CB Maximizer turns ads into website content that the search engines can spider. It works by giving you constantly updated, revenue generating content, using the Clickbank marketplace and a unique technology, that embeds your affiliate codes into every single ad on the page. Best of all... they don't look like, or say they're ads... meaning they're more likely to be seen as content and get clicked on.
CB Maximizer ==> http://www.cdzn.com/cbm
The third one, "Article Equalizer" provides related content for your site, by allowing you to choose data sources and popular article categories. Once the software locates and gathers the content, it generates web pages and uploads them to your web site. It's like having a continuous supply of quality targeted content at your fingertips. Now what if you built dozens of individual niche sites and put AdSense ads on every page? Hmm, one can only wonder.
Article Equalizer ==> http://www.cdzn.com/aeq
The fourth one "Competition Equalizer" promises to spy on your AdWords competitor's top pulling ads and allow you to create your own ultimate ad. It allows you to do product research into untapped markets, and find keywords you might be missing out on by scouring through the Google Sandbox. Then just paste this list into your Google AdWords campaign, saving a massive amount of time.
Competition Equalizer ==> http://www.cdzn.com/ceq
To read more about the new Equalizer suite of products from an unbiased and independent third party, I highly recommend Sherman Hu. You can compare and decide which product(s) are right for you, based on the advice of a marketing professional who uses tools like these on a daily basis.
Product Reviews ==> http://www.shermanhu.com/software-reviews/
Search Engine Workshops Coming to California
Starting April 18th 2005, Robin Nobles and John Alexander are bringing their search engine marketing system to Santa Clara, California. If you're looking for hands-on training in search engine marketing, then it's hard to beat this course.
In a world filled with ebooks on the subject, many written by ghost authors and people with no practical experience, here is knowledge. Not mere perception on the way things work, but tested wisdom and certainty.
In addition, they show you how to do it. Then they get you to do it. They critique and appraise your work as you go, correcting any mistakes and praising your progress, encouraging you every step of the way. No ebook does that.
For the best in stress free SEO training, and to get the confidence you'll need, get it right from the start. Learn from professional instructors, in a friendly environment, with honest people who genuinely care about the success of your business.
Find Search Engine Workshop locations ==> http://www.cdzn.com/sew
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RSS Made Easy
Want spiders to visit your website daily or even several times per day? Would you like your content to spread all over the world in a flash? Want other sites linking to you like crazy, without linking back? Want to get listed in Yahoo's directory for free?
If you've been putting off learning about blogging and RSS, then you need RSS Made Easy. It will show you how some my friends are getting tons of traffic and incoming links, not within months... but just a few days.
Ready for easy to learn blogging and RSS? ==> http://www.cdzn.com/rme
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FAQs... YOU ASKED... I ANSWERED
Google "Crazy" to Ignore Nofollow Links
Q - I can understand that Google would want to implement the nofollow tag to control blog spam. However, I think that it's crazy to think that Google is going to ignore these links for the purposes of RageRank determination. Otherwise, all the link farms are just going to add the tags to their links and then they won't be link farms any more? I don't think so.
I'll personally be sticking with the Dynamic Linking approach for any outbound links on my pages. I'll be interested in your comments on this.
A - Well... to paraphrase Roy H. Williams, "You have your choice of living in two worlds... the way things aught to be... or the way things are." You may think it's "crazy" but that's exactly what the nofollow tag was created to do... prevent the spread of PR.
Though specifically intended for blogs, the search engines can't necessarily tell a blog html page from a regular html page. Therefore, the nofollow tag blocks PR and link popularity from getting passed along, regardless of "where" they are being used.
And yes, if a link farm used nofollow in most of its outgoing links, it might not be recognized as a link farm. (Of course if it has already been banned as a link farm, using nofollow will not get it unbanned.)
But as far as your final assessment, Google gave us the nofollow tag and can certainly take it away. It's not like it's been ratified by the W3.org consortium or anything. They might just go... whoops, and discontinue the tag tomorrow in favor of something else.
So I have to agree with you on the last point, and will continue to recommend "proper" Dynamic Linking as explained by Leslie Rohde in his ebook by the same name.
Ready to Learn Dynamic Linking? ==> http://www.cdzn.com/rev
Click Fraud or Invasion of Privacy?
Q - I was blown away by that fraud protection software you announced. So if I'm searching around and click on your paid ad more than once in two hours, will get a notice from you, saying that I am committing fraud, or am I put on some "watch list" because of my activities?
Is that libellous action? Is this an invasion of my privacy? If you insist on this monitoring you should tell people and they should have an option to say no.
A - Well, everything you do online is tracked and logged by your service provider. Not only that, when you visit a site you are often cookied and accept a session ID. These cookies track your habits and build a profile on you.
When you visit a web site, your browser gives a wealth of information all about you. They know where you live, what kind of computer you have, even how big your monitor is. Enough information to make decisions regarding your affluence based on your neighborhood and age of your computer.
And what about YOUR web site? Are you not logging, tracking and monitoring everything I do there with your stats package? Am I given the opportunity to say NO... I don't want you knowing HOW I found your site or what I'm doing there?
If you use the internet... you ARE being monitored.
All the PPC Sentinel does is log that stuff into a database. So yes, if you click on the same paid ad more than once in a two hour period, it's given a point value. Not enough to set off any alarms. It quickly fades away into a non event.
You can read the original bulletin that caused all the controversy here:
http://www.internetmarketingsecrets.com/news.html
If however, you were in a high risk country, you exhibited a pattern of excessive paid ad clicking, and the IP address had already been flagged as risky for previous activities... the system would alert me, so I could pause that ad campaign before any more damage was done, and request my money back from the ad network.
Oh, and not only that... you may have noticed cameras on every street corner downtown. Cameras in the malls and the stores. There's a camera in every ATM machine. There's cameras in the gas stations, and near the cash register in almost every store.
Your credit card makes a log file that your bank will use to judge you. Your bank ATM card leaves a permanent trail of everything you do and everywhere you use it. So does your cell phone, your home phone, your cablevision company, courier companies, the post office, the list goes on.
Sorry if you feel that way but... as a digital society, our privacy was invaded a long time ago, and it's showing no signs of letting up. If you don't want to be monitored, don't use the internet, or your cell phone, or your bank cards, or even go outside for that matter.
Sorry but like it or not... that's the monitored world we live in. I'm not saying it's the way things aught to be... it's just the way they are.
Is There Help For Non-Technical Beginners?
Q - Hi Michael - I am reading Nothing But Net - but I am a totally non-technical beginner! Do you still suggest starting with the TNT guide to set up my own website, or is there a better beginner's guide to setting up a website, then moving on to the TNT guide to beef it up with the search engines.
I understand you are very busy, but I would be honored to get your opinion. PS: I think your book (Nothing But 'Net) might just make me rich!!! It's very well written and I can't wait to put all the info to use!
A - Thank you for the kind words. I'm glad you are enjoying Nothing but 'Net and hope you can put it to good use.
For totally non-technical beginners, at this time, I'm recommending the new training videos by Jim Edwards, called the Mini Site Creator Course. Sometimes it's hard to learn from an ebook, especially the more technical things, like linking web pages to each other, dropping in graphics and loading everything up to the server.
It's really helpful to watch the processes taking place. Being able to pause the video, do it yourself, and then resume the video once the task is accomplished. When it comes to the human brain learning new motor skills, like those which involve the computer, there's nothing better than, hearing, seeing and then doing. And being able to repeat the process if you "don't get it" the first time, and go at your own pace.
Click to the Minisite Course ==> http://www.cdzn.com/msc
Yes, then once your sites are up and running, and you want to "beef them up" for the search engines. The TNT Guide would be a good choice as it's very inexpensive and covers 90% of what you need to know. That 90% will give you a big advantage over your competition, since most people don't make any effort at all, to optimize their sites for the search engines, thinking it's way too much work.
But I have to disagree. If you do the SEO basics, they're not hard to do, and don't take a lot of time. Then when the search engines change their monthly algorithms, you needn't worry, as you have all the fundamental cornerstones in place. Your competition - on the other hand - may fluctuate wildly in the SERPs (search engine results pages) because they haven't applied these few simple rules to their pages.
Totally Non-Technical (TNT) Guide ==> http://www.cdzn.com/tnt
Are Blog Links Invalid Due to Nofollow Tag?
Q - Based on your recommendation, I bought Rick Butts' Blog and Ping video. Being an SEO, I was extremely pessimistic. I applied the strategy to my brand new site, and within a few days Googlebot and MSNbot had come a knockin'. But in light of the new "nofollow" tag, won't the benefit of having a blog link go away?
A - Yep, same thing happened to me when I did my first blog and ping. All major search engines came and spidered my site within 48 hours. I've never seen anything like it.
How-To Blog & Ping Videos ==> http://www.cdzn.com/rbv
The benefit of blog links going away??? Oh heavens no... the benefit of having blogs link to your site is still there. Big time!
The new nofollow tag applies to people posting comments to blogs "other than" their own. The creator or author of the blog can put in as many - PR building - links as they want into their headlines and text.
Starting a blog is fun, easy and free. It's one of the best ways to get incoming links. And while you're at it, don't forget to "optimize" your blog postings for searches, by putting relevant keywords in your Title, Abstract, and a single keyword in the filename.html.
And here's a BIG tip... Take a look at your log files. If you find any new pages linking to your site, help them - and you - out by pinging those pages using the ping command exactly how Rick shows you, in the Blog and Ping Videos.
The search engines will spider the "pinged" pages quickly and find the links to your site, without having to "discover" them on their own. That way, your site will benefit from any additional link popularity and PR from those new links in the very next update.
Cool eh? Ping your linking buddies for higher and faster search engine rankings :-)
NOTES FROM YOU
I bought "Clickin' it Rich" a little over a month ago. Actually, I was a bit skeptical, because I thought there may not be much new information in there that I had not seen elsewhere. Boy, was I wrong!I implemented some of your common-sense ideas on just one of my sites. As a result, over the past month, the increased affiliate commissions have paid for your book almost 12 times over.
- Sanjeev
Mininets and dynamic linking in one form or another, have been responsible for an explosion in my online revenue. It's really how I thought about site building, cross linking, and monetization, but it was your ebook that put me over the edge and synthesized that for me.
- Dave T.
I purchased "Clickin' It Rich" almost 3 years ago, and still think it's one of the best, most useful ecommerce ebooks I've ever read.
- Mike Patrick
I get more and more people asking how I "did it" as my web properties become more successful. My stock answer is to buy every ebook Michael Campbell is selling, subscribe to his newsletter, buy an html editor and a copy of Optilink. Give it a year and tell your boss to kiss your ass.
Thought you might appreciate. Thanks for your writings and your helpful spirit.
- Chris Chandler
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That's it for this issue my friend. Thank you for reading. We'll chat again soon. Until then, here's wishing you all the best for online success.
Michael Campbell
President & CEO Dynamic Media Corporation#108 - 383 East 37th Avenue Vancouver BC Canada
Providing successful marketing strategies since 1988.
For marketing advice & coaching phone +1 604 874-6655
Author of....
Revenge of the Mininet... Advanced linking strategies and diagrams for increased revenue from search engine optimization and affiliate programs.
Clickin' it Rich... The complete work from home business training system. How to fire the boss and set up a home business using nothing but affiliate programs.
Nothing but 'Net... An internet marketing strategy that generated $750,000 in less than a year, with no advertising costs.
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