Internet Marketing Secrets
Issue# 73 - by Michael Campbell - May 11 2005
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New Tool Posts RSS Content to Your Blog Automatically
Right now I'm posting relevant content to my Blogger account without lifting a finger. Twice a day, the automated software checks the RSS feeds for my keywords - the ones that match my blog content - and posts the news into my blog.
The AdWords ads are running down the side and automatically change to match each post. All I needed to do was install the software, which only takes a few minutes. Here's what this new tool (R2B) can do for you.
- Finds relevant content for your blog posts
- Provides a reliable automated way to make those posts
- Works with either Blogger or Word Press blogs
- You don't need to host the blogs on your server
- Automatically sends pings to Pingomatic.com
- Posts content that you author on a schedule that you choose
- Includes low footprint random posts so it looks human
- Allows automation overide for total manual control
So not only do I get on-target posts when I'm busy, but if you think about it, this software could be a powerful revenue generator. How? Well, blogs are free and you can put ads on them. If you make lots of blogs... you can have lots of ads running.
You could set up a blog a day and have this software post to all of them. Today you could set up a dog blog, tomorrow a cat blog and just keep going. If you paste your AdSense code into your Blogger template, it builds in a revenue stream... hundreds of them, if you have hundreds of blogs.
But remember, you don't have to "do" anything other than install the software, which takes a few minutes. After that... it just runs, providing relevant content. And before the purists scream spam, it plainly isn't. It's news from around the world, that matches your keywords, which matches your blog's content.
See it in action on my experimental blogging account... and no, it doesn't have any PR yet, because it's brand new.
http://michaelcampbell.blogspot.com/
My keywords are marketing, advertising, rss, blogs and podcasting. One glance is sure to convince you, that this content is 100% relevant, timely and interesting to both man and machine. Then when I have time, I make manual posts... with affiliate links in them... he he he :-)
What can R2B do for you? ==> http://www.cdzn.com/r2b
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NEWS, VIEWS AND CLUES
Action Plan 2.0 is ReadyThe Clickin it Rich Action Plan has been completely rewritten. It's now up to version 2.0, and along with it comes some good news and bad.
The bad news is, Nichetracker changed its business model and is no longer offering the same range of services that I wrote about in version one of the Action Plan. The good news is, NicheBOT has picked up the slack and is offering more services than ever before... and they're free to use. (Unlike Nichetracker which was subscription based.)
All these changes came just after I finished writing the Clickin' it Rich Action Plan. So I had to go back, and take two weeks to completely rewrite the Plan... effectively writing Nichetracker out of the course and have it feature NicheBOT instead.
It's ready now, and if you like, you can go to the download area and get the new Action Plan 2.0, as well as the other two bonus white papers (Newsletter Writing Tips and Quick & Easy eBooks) if you haven't downloaded them already.
And if you still don't have Clickin' it Rich, now is a perfect time to get it. Not only has the original course grown to 60 pages, there's now SIX bonuses included with purchase. A real value considering the price.
Clickin' it Rich 3 and the Action Plan 2.0 ==> http://www.cdzn.com/cir
New Podcasting Trend is a Marketers Dream Come True
Some people are calling podcasting a fad, a flash in the pan. They couldn't be more wrong. (Hmm, maybe they're living in the forest under a rock with 9600 baud dial-up connection ;-)
The truth of the matter is that podcasting - although the name may change - is here to stay in one form or another. It's rooted in self directed entertainment. It does not rely on programming being "pushed" at us in a linear fashion. We get to choose what we want to watch or listen to... when we want.
So what's a podcast? It's audio, video, music, indie films, pretty much any form of multimedia that gets digitized and put on the internet. Ok, not much new there.
The difference is in the podcasting software which - like an RSS reader - lets you know when new content - that you've subscribed to - is ready for download. Which, depending on your software settings may happen in the background and automatically synchronize itself on your iPod, or other media player.
Podcast only radio stations have started to pop up. There's already one in New York and one in San Francisco. Both are encouraging do-it-your-selfers to provide content for broadcast.
Probably the most important development for marketers is the Open Media Network (OMN) started by Netscape pioneers Mike Homer and Marc Andreessen. (You can bet they won't let Microsoft sneak up on them this time ;-)
So why is it good for marketers? Many of you are producing teleseminars, interviews and other audio files that you distribute to your readers as MP3 files. But now your reach has just increased by millions of people.
You can get your multimedia files distributed to the entire OMN network instead of just your usual audience. The best part is you don't need to stream the files from your own server.
Once the OMN network has cached your file (which takes about an hour), you can remove it from your server, and enjoy unlimited free delivery of your MP3 files, to PCs, iPods, and mobile phones around the world. You also get links back to your site.
The only downside is more like a double edge sword really... it's the meta data that you get to include with your file. This makes it easy to find your file among the hoards of others, but it also gives the network valuable information about your file. If early indications are correct, networks will be able to monetize the podcast by inserting advertising before, after and during the audio stream.
That aside, it seems like a good trade. Eventually we'll have to put up with ads (so like what else is new) but trade that for unlimited free distribution of your latest teleseminar to millions of people, along with links back to your site, makes it seem like a sweet deal indeed.
Click to learn more about the Open Media Network ==> http://www.omn.org
FAQs... YOU ASKED... I ANSWERED
How to Pick Your Website Creation Software
Q - When you're creating websites could you tell me what you use for the task. Do you hand code it, or use SEO, or XSite? I'd be interested to know. I'm looking around and don't want to buy the wrong software to start out.
A - Personally, I think you'd be very happy with Xsite. It has just about everything you could want to create and manage web sites, including SEO stuff, pop up generator, site maps, recip linking page, long page splitter, articles pages... not sure if you've seen the video.
XSite Video ==> http://www.cdzn.com/xpv
But I must warn you, if you watch the video, you'll be drooling over the ease of use and want to get it. Go ahead, try NOT to buy the software after watching the video. ;-)
Usually, if I have a page or two to do, I use the Mozilla HTML composer. It's a free download and very easy to use. Plus it has built-in ftp software so I don't need to use a separate application for that.
Up to now, if I needed a site from scratch, I'd been using Dr. Andy's SEO Website Builder and I've been very happy with it. But now that I have Xsite - after watching the video - I'm going to give it a shot for generating new sites.
The long page splitter allows me to take huge pubic domain papers and automatically dice them into search engine friendly 400 word pages. I've also been testing "hover pops" the ones that float into a web page. My early figures show almost triple the number of opt-ins.
Neither software would be a "wrong" choice. I'm sure Dr. Andy has this product on his radar and will undoubtedly incorporate some of Xsite's features into his product and vice versa. In the end, it really depends on you and which product you feel most comfortable with. SEO Website Builder or Xsite Pro... I got them both... but which one will you choose?
XSite Pro ==> http://www.cdzn.com/xsp
SEO Website Builder ==> http://www.cdzn.com/wsb
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New Xsite Pro Provides Total Site Management
Imagine being able to change the look and feel of every single page of a site with just a few mouse clicks. Having a built in html editor, including the ability to automatically insert AdSense ads wherever you want.
Imagine every new page you create automatically getting added to your site map. Breaking long pages into as many pages as you like. Having keyword analysis to create search engine friendly pages. Having a pop up generator, including "hover pops" that are nearly impossible to block.
Add to this an affiliate wizard. Article pages. A reciprocal linking page. Auto generated navigation menus. Privacy statement generator. Spell Checker. Powerful built-in scripts. URL redirects. A multi-page creation wizard. All from an easy to use, tabbed interface.
Are you ready for Total Site Management? ==> http://www.cdzn.com/xsp
Don't watch the video ==> http://www.cdzn.com/xpv
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How Mininets Can Compete with the Top Ranked Sites
Q - Since PageRank, link reputation and link popularity, are important for high rankings on Google, can mininets still compete where the top ranking sites are sort of PR5 and have a hundred or more backlinks?
What I really want to know, is whether those incoming links from the satellite minisites to the hub, will be enough to get the hub a high ranking, above those sites that have PR 5 or 6 and 100 links with random anchor text?
A - Well... PR is not as important as it used to be. There's a lot of low PR sites mixed in the top results. You'll find PR2 sites mixed right in the SERPs along with the PR8s. Some people think there's topic sensitive PR going on, while others claim it's advanced semantics at work. Personally, I don't really pay much attention anymore, as there are so many other easier ways to get traffic.
Google is down to around 52% of all searches thanks to Yahoo and MSN. So many people have started to ignore Google's "three months to get good organic listings" and go for Yahoo traffic with simple on page criteria - like keyword density - mattering more than how many incoming links you have.
I simply don't play the high PR game. It's too competitive and usually requires a 120+ page site and good saturation, meaning plenty of pages from that site sticking in the index. It's a lot of work and requires a lot of high PR linking partners.
To get Yahoo traffic, I just need to make a few web pages and add a couple of incoming links. I use NicheBOT.com to find sweet spots of under 1,000 searches per month with a competition ratio of under 800 points.
There's everything from "romantic gift ideas" to "polar bear posters" that would make good mininet fodder. It's easy to find niche markets, then offer products and solutions for that traffic, just like I describe in Clickin it Rich.
Oh right, but we were talking about you... not me.
If you used your ring of sites - like the butterfly - and pointed them to a central hub, which was a fair size, with plenty of articles and updated daily with fresh content, then in my opinion yes... you can compete on Google, even if your competition has mid ranged PR.
(A blog on the central site would probably work wonders. Especially if it was updated daily with automated RSS feeds like the ones provided by R2B that you read about earlier ==> http://www.cdzn.com/r2b)
But for a full PR by the numbers, review Leslie Rohde's diagrams in Dynamic Linking which you get with the purchase of Revenge of the Mininet. He shows exactly how the PR gets passed around to whatever pages you choose. How to concentrate it. And what PR you're likely to get (high when done right) using the Butterfly linking structure.
A Faster and Less Complex Way to Make Money Online
Q - I have been online for several years, had a few websites and made no money. Last September I bought one year subscription to an all-in-one site builder, but so far I have not made a dime. I blame myself and nobody else.
I do have to admit though, that there is so much to read to make it work - it's almost driving me insane - hundreds and hundreds of pages to learn how to do everything. Are there other viewpoints on making money online, preferably a little faster and less complex?
A - For a fast and uncomplicated path, I recommend Clickin' it Rich. Many students have reported making an income in as little as five hours. It's simple really and I show you how to...
1) Do keyword research and identify a problem.
2) Be sure the market is there and people are willing to buy.
3) Find a solution to the problem. (I prefer digital downloadable ones.)
4) Create your landing pages with affiliate links on it.
5) Write your Google AdWords ads.
6) Place your tracking code on your web pages.
7) Activate your Google account and watch the traffic come
8) Track which ads lead to the desired course of action.
9) Split test ads, landing pages, sales letters, keeping the good ones, tossing the bad.
10) Repeat the process investing your profits back into your business.
Believe it or not, some people can absorb the info and act on it in just a few hours. Clickin' it Rich has evolved into a 60 page course, but the real quick way is to follow the Fast Track in the new 30 page Action Plan.
Add to that the Keyword Hotlist and the Top 25 Affiliate Markets and it jumpstarts the whole process so you don't even have to think. Just follow the steps as outlined in the course.
Clickin' Course ==> http://www.cdzn.com/cir
And if you've never advertised on Google, or are afraid of losing money, you don't have to be. Perry Marshall's Definitive Guide to Google AdWords prevents that. Once you do his course, you'll never be afraid of paying for advertising again.
Adwords Course ==> http://www.cdzn.com/pmg
Just as simple and essential as salt and pepper. Clickin' it Rich and the Definitive AdWord guide make a very effective combination.
- - Adv - -
Click Sentinel Stops Click Fraud and Helps Get Money Back
In an average market 30% of all PPC clicks are
fake. In some
competitive keyword categories, it’s higher than 50%. If you’re ready
to make a stand against click fraud, then no one paying for clicks can
afford to be without the new PPC Sentinel. Works with Google, Overture,
even old fashioned banners.Want to Stop Click Fraud? ==> http://www.cdzn.com/cs
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How Site Maps Can Help Your Search Engine Rankings
Q - We've been using your techniques described in "Revenge of the Mininet" for our clients for a while now.. thanks for making this info available!
Is there any search engine benefit to having a site map page, even if all the other pages have a navigation bar with links to all the pages on them?
A - When it comes to getting whole sites spidered and sticking in the index, what helps is a valid DTD statement, an ISO charset meta tag, a robots.txt file, and a site map.
If you are already doing well in the SERPs (search engine results pages) for your keywords, then you might want to experiment on a "non critical" site and see what happens. You'll probably find that a sitemap is helpful in getting the spiders to visit all of your pages.
Link to the site map page with an absolute hypertext link from the bottom of your home page. Don't use a relative link, buttons, or an imagemap or the sweet Google Juice known as PR (PageRank) won't be passed around as effectively.
Absolute linking looks like this: http://www.yoursite.com/sitemap.html
Relative linking looks like this:= sitemap.html
Once you get that done, you might want to experiment concentrating your PageRank by using Dynamic Linking techniques. As shown in Revenge of the Mininet ==> http://www.cdzn.com/rev
That way, only certain pages on your site will get a boost. The home page links to the site map, which links to the internal pages, which link back to the home page. All other links leaving the home page are dynamic and do not pass PR. Instead, the PR gets concentrated in your site map, passed to the internal pages, then finally completes the feedback loop to your home page.
Three Easy Ways to Beat the Google Sandbox Penalty
Q - How has the Google sandbox affected your mininet methods?
A - In case you're not familiar with the term, here's a little background info on the sandbox theory... Google's sandbox is where they put new sites or "the bad kids" and other sites they are monitoring. Their spiders visit but the new web sites are not properly indexed, or given any PR, or decent rankings in the SERPs. It usually takes three long months to get out.
Ok, no worries. Here's how to get out of the sandbox. First of all, make sure you have compliant code, a robots txt file and a site map. Then pay for a Yahoo directory listing for one site. Usually it drags the whole 'net out in less than 10 days.
If you're on the Mac, start blogging to your .mac account with iBlog, and you should have a PR4 in about three weeks. Now just link to whatever you want to boost out the sandbox.
Or, if you're on a tight budget, or don't want to pay for a Yahoo listing... or buy a Mac ;-) Try to get a link from a PR5 or better page, Google will spider your mininet deeper and more often. You'll probably pop out in a couple of weeks. Here is a list of directories that pass PR...
http://strongestlinks.com/directories.php
But if you had read my books, you'd already know this by now ;-)
So let me ask you. What are you going to do next Saturday? Invest in yourself... or watch cartoons? The choices you make today determine your future.
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That's it for this issue my friend. Thank you for reading. We'll chat again soon. Until then, here's wishing you all the best for online success.
Michael Campbell
President & CEO Dynamic Media Corporation#108 - 383 East 37th Avenue Vancouver BC Canada
Providing successful marketing strategies since 1988.
For marketing advice & coaching phone +1 604 874-6655
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Author of....
Revenge of the Mininet... Advanced linking strategies and diagrams for increased revenue from search engine optimization and affiliate programs.
Clickin' it Rich... The complete work from home business training system. How to fire the boss and set up a home business using nothing but affiliate programs.
Nothing but 'Net... An internet marketing strategy that generated $750,000 in less than a year, with no advertising costs.
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