In this issue: Everything you need to know about Portals... How to build them fast. How to make them profitable. Exactly what tools you'll need, plus a few secrets I've picked up along the way.

Then stick with me, as we compare keyword tools. Find out why - when it comes to building portals - one stands head and shoulders above the rest. And finally, a little treat... how to get Google to spider in 60 seconds or less. All this and a lot more in this issue of IMS. Enjoy!

To subscribe free click ==> Internet Marketing Secrets Newsletter


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The Ultimate Keyword Research Tool

The new Keyword Bible renders all other keyword research tools and software obsolete. Not only do you get millions of keywords in over 23,000 lists, you can quickly and easily add your own lists to the database with the click of a button.

Searching the database is just as easy. Type your keyword and get thousands of matches across several lists. Pick and choose which lists you want, or simply click the merge button to generate a giant list, ready to paste into your favorite portal building software.

- Over 23,000 lists containing millions of keywords
- Use the lists for portals, mininets or PPC
- Generates [brackets] and "quotes" for Adwords
- Merges lists into a single file - no more cut 'n paste
- Uses plain text so it's simple and easy to use
- Lists over 41,000 highest paying AdWords keywords
- Finds profitable niches that you'd never even dream of
- Quickly and easily add your own lists to the database
- It's a keyword list manager and search engine all in one
- It's downloadable software so there's no waiting
- You buy it and own it... no recurring or monthly fees

Now instead of spending hours compiling your keyword lists, you can get them in a few seconds at the click of a button. You'll never go back to the "old school" online tools once you've tried this one. You'll get to spend far more time building your sites and on your PPC ads, instead of digging for keywords.

Want the Ultimate Keyword Tool? ==> http://www.cdzn.com/kb

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Internet Marketing News, Views and Clues

Get Spidered by Google in 60 Seconds or Less

Here's a great little video by Andre Chaperon that shows the awesome power of Google Sitemaps. Like calling a puppy come chow time, Google races as fast as it can, to come spider your pages. So if you're still wondering about the power of Google Sitemaps, cast all doubt aside.

And just so you know, you don't need to muck about with XML code. It's a simple plug-in for your WordPress blog. The video shows you how to install the plug in, submit the sitemap to Google, then a few seconds later... presto!

http://www.andrechaperon.com/2005/07/google-sitemaps-tutorial/

A word of warning though, crank up your speakers as the audio is super quiet.

Feature Article

Portal Building for Fun and Profits
(Everything you need to know.)

I've tried just about everything... SEO, mininets, microsites, PPC, landing pages, RSS, Blogs, Podcasting... and now it's time to try my hand at portals... but just what is a portal anyways?

According to the Oxford Dictionary a portal is, "A doorway, gate, or other entrance, especially a large and elaborate one." In computing it means, "An internet site providing access or links to other sites."

So it's a large web site that leads to other web sites, like the hub of a wheel. It can contain affiliate links, search engine results, RSS newsfeeds, and of course... a generous helping of AdSense ads, which is the main reason people like to build portals.

I have to admit that it sounds very attractive. You bang out - with the help of software - one or more sites per day, then go to the beach, while people click on the ads and make you money.

Some people - and I've seen their checks - are making $20,000 per month doing this. No customer service to deal with, no refunds, no being in the public eye and answering hundreds of questions every week, like some of us have to. ;-)

So I tried it and built four portals last week alone. So far they've earned $37 in just their first week. I can only imagine what they will start earning once they are fully indexed.

But you know what? It's like work. It's like having a job. Eeek!

Ok, so it's a part time job, and it only took around 30 minutes to create each site. But still... if you want to build portals, there's a lot of repetition involved, so it's best to make a checklist, put the headphones on, and get into a groove of bopping up a half dozen sites before lunch... then go take the afternoon off.

It's a pretty slick lifestyle, that this portal building crowd enjoys. They don't need to write newsletters, or create products, they just bang out the sites.

They don't need to be passionate about the subject matter. They just go where the money is. They do a little research to find a high paying AdSense category. Pump out a keyword list. Drop the list into some software. Wait two minutes and ding! The website is ready for upload.

So if you're ready to try your hand a portals, you're going need a few things first. Here's exactly what I've found out...


Make a List and Check it Twice

You'll need to get organized with some kind of checklist on the computer, or use a paper notebook if you like. You'll need to keep track of all your domain names, passwords, Cpanels, hosting accounts, AdSense accounts and keyword lists. In addition, I like to write a long and short description of what the website is about.

Trust me, you'll need to do this from the start, because there's no way, two weeks and 50 sites from now that you're going to remember what your FTP password was to site number 17. So you really need to get organized right from the start.


Market Research

There are many choices when it comes to keyword research. Most portal builders go where the money is, and rely on the top paying AdSense keyword lists, like the ones that come with Keyword Burner and the Keyword Bible.

Keyword Burner ==> http://www.cdzn.com/rbk

Keyword Bible ==> http://www.cdzn.com/kb

If you don't have either of those essentials, the Keyword Avalanche people suggest, resorting to Overture's tools.

Here are the guidelines: "Click prices of at least $1 or more in the top level using the Overture Bid Tool, then go to the Overture Keyword Tool and look for the top 12-20 keywords to have at least 10,000 impressions."

Overture Maximum Bids Tool

http://uv.bidtool.overture.com/d/search/tools/bidtool/

Overture Keyword Selector Tool

http://inventory.overture.com/d/searchinventory/suggestion/

The research provides answers to two essential questions. Is there a market? And... How much are people willing to pay, to advertise in that market.

As with anything, it's a balancing act, as many 50 cent searches can be very profitable, if the traffic is there.

So in other words if the top 10 keywords all get over 50K searches per month, it's worth putting up a portal, even if the max bid for the keyword is only 50 cents. And vice versa... with very high paying keywords but little - very niche - traffic, it's still worth a portal.


Domain Names and Registrars

You're going to need domain names, and a lot of them, if you're setting up several portals per day or week.

My research has shown that an established domain - one that's already been registered for a year or more - gets spidered and indexed much quicker than a brand new domain name.

Every day I get emailed a list of several hundred choice domain names from a service called Terrific Names. These are freshly expired domains, many of which still have plenty of incoming links. It's been my experience that these mature names give your portal a jump start in the SERPs (search engine results pages).

Terrific Names ==> http://www.cdzn.com/tn

If you don't have established domain names and can't find one using Terrific Names, you can register a new one. What the Keyword Avalanche suggests, is to use NicheBOT.com to find the top keywords. Use NameBoy.com to get cool and interesting variations. And finally, use your favorite registrar - mine's Godaddy.com - to register the domain name.

But let me emphasize... the domain name is critical. It provides the sizzle for the steak... it entices the click from the search engine to the portal... and that my friends is almost everything in this game.

Let me ask you... which one would you click on:

BBQ-Supplies-Equipment.com

Lip-Smackin-Finger-Lickin-BBQ.com

Or...

Fishing-Gear-And-Tackle.com

Fun-Family-Fishing-Adventures.com

If you don't get the click from the search engine, then your portal won't make money. Your domain name must be clickworthy or its all for naught.


Hosting

The next thing to do, after you've done your market research and registered your domain name, is to set up your hosting. I've been a little leary of suggesting hosts as I've had a string of bad luck with them. But lately a friend of mine - Adrian Cooper - set up a service called Maxnet Hosting, which is specially dedicated to internet marketers.

Having been using it for the better part of a month, I have to say that the easiest, most feature filled hosting service that I've ever used. The Webhost Manager is like a master control panel to used to create Cpanels for as many web sites as you want to host. I could hardly believe my eyes that I can set up 50 X 20 meg or 100 X 10 meg domains on this one account.

So not only is the system easy to use, it's a breeze to set up 50 domain names, each with their own hosting, along with cron jobs, mySQL, Mail, and anything else. It's fully featured, easy to use and a good value, working out to just a couple of dollars per domain name per month.

Maxnet Hosting ==> http://www.cdzn.com/mnh

Then once you have allocated space for your domain name. Make a dummy index file and FTP it up to the server. Then... and ONLY then are you ready to log back into your registrar and point your DNS to the new server. If you registrar is on the ball like GoDaddy.com it should only take an hour or so, for it to start resolving to the home page.

If you do it the other way round and point your DNS before there's a dummy index page, it could take 48 hours, before your domain name starts resolving correctly. So don't do that... ok?


Keyword Lists

Most portal builders need keyword lists they can just copy and paste. They don't want to spend two hours compiling a list using "old school" online tools.

Forget KEI and Ratios... they don't apply here. The only thing that matters, is how much money people are bidding per click. (Remember the market research? High click price + plus traffic = profitable portal.)

There's some pretty slick software that enables you to scrape keywords from the Google Sandbox and Overture, but the lists are limited in size and there's a lot of cut and paste involved.

It's the same story with most of the PC applications... very useful tools, but to compile a large list takes a long time. Then you've got 15 minutes of cut 'n paste ahead of you.

So after having looked at every imaginable tool, for quick and easy portal building, I chose the Keyword Bible. It's built in search engine makes finding huge lists of keywords a breeze. It only takes a couple of seconds to get a list with thousands of keywords.

Keyword Bible ==> http://www.cdzn.com/kb

Actually, the Keyword Bible makes it so simple and easy to get a keyword list, that you almost take its power for granted. It's like comparing a washing machine to a rock. It makes - what used to take hours - a simple button click, so you can go onto the next step... building the actual portal.


Portal Building Software

There's a lot of choices when it comes to portal builders. Two of the most popular are Directory Generator and Traffic Equalizer. But after spending hours in the Keyword Avalanche private site, the software of choice for "professional" portal people is the Niche Portal Builder (NPB).

The Avalanche people will tell you that NPB seems to have more "shelf life" before the sites get culled out by Google. So in other words, these portals might last three to six months, in comparison to lesser builders which leave a footprint and can be culled out in just a couple of weeks.

But as every portal pro will tell you... change the template that comes with the software. The more you add your own touch, the less likely your portal will be seen as low value and machine generated.

I like to add at least three paragraphs to the home page, to give it a personal touch. Sometimes I just open the dictionary if I don't know a whole lot about the subject matter, and want to jumpstart my creative juices.

I also add a graphic of a person to the home page to give it more appeal. Just simply adding a picture of a person either pointing to, or looking at, the AdSense ads brought the click rate up to 23%. Yep, almost one in four visitors clicks on the ads.

In addition NPB is fast. Just drop in your keyword list, AdSense Pub ID, domain name and click a button. If you had 500 keywords in your list... two minutes later you have a 500 page website ready to upload to your server.

Niche Portal Builder ==> http://www.cdzn.com/npb

After having used the software to create my portals, I know it would be easy to blast four or five sites a day, thanks to the keyword lists the Bible provides. It's just a simple matter of pressing a few buttons in the Bible, then a couple more in NPB and voila... instant website.


Repeat the Process

That's all there is to it. Keep going and no looking back.

The biggest mistake that amateur portal builders make, is that they fuss too much over their sites. They build one and keep poking at it for a week. Pros don't. It's all a numbers game to them.

So no tweaking or fussing about the sites. Once they're built, they're history. You just keep going and making more. If it drops in the rankings, who cares. It doesn't matter. You've just made five new sites today.

And the biggest thing of all is that Google traffic doesn't matter much to the portal people. If they get any traffic from Google they consider it a bonus. Because as most of you know... Google has a three month purgatory on any new domain names.

Portal people are after Yahoo, MSN and traffic from other engines that spider and index quickly... Especially if you can blog and ping those sites to get the spiders started. (As of this writing, I haven't tried "calling" Google with a WordPress Blog and SiteMaps, but that's definitely worth a try.)


Conclusion

- Make a checklist for passwords, domains, etc
- Do market research or use the Bible's AdWords list
- Find a domain name with Terrific Names
- Register your domain name with GoDaddy
- Set up your hosting account at Maxnet Hosting
- Upload a dummy index and then point your DNS
- Use Keyword Bible to generate your list of keywords
- Paste your keywords into NPB and generate your site
- Upload the site to your server
- Repeat the process with no looking back

If you do you're job right, at least 20% of the people who find your portal should be clicking on an ad. Even if you only made one portal a week, at the end of a year you'd have 50 sites. Even if you only made $5 per day from each site - which is very doable - you're looking at an extra $90K per year.

Now you know why portals are so attractive. A little elbow grease goes a long way. Then the big bonus... you don't have customers or customer service issues. You remain anonymous, there's no pressure, and you work only when you want to.

So is it easier than finding niche markets, finding affiliate programs and setting up mininets? With the right tools like Keyword Bible and Niche Portal Builder... Yes.

Is it more profitable? Well, I just started a week ago, so we'll have to wait and find out. But it sure is a lot of fun playing the portal game :-) Do you want to play too?



- - Adv - -

Power RSS Automates Your Website Content

This is totally different. It's not a blog. It's a whole new generation of RSS tools that creates static HTML web pages on any web sites that you manage. Pages that the search engines love to spider and humans love to visit.

Plus, it automatically generates and archives one page per day, slowly building your site. It works with your existing web site content, includes AdSense ads, and it comes with an easy to use RSS aggregator, so you can always have fresh news on any page that you choose.

Got Power RSS yet? ==> http://www.cdzn.com/r2h

Want to learn more about Power RSS Tools?

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Internet Marketing FAQs, Secrets and Strategies

Mining Gold from the Keyword Avalanche

Q - I signed up for KA and understand Adsense may be a flash in the pan with no staying power. However I am looking to generate some short term cash flow as my other businesses gain steam.

What is your opinion of the whole KW Avalanche program beyond a good keyword source? Mainly, is the software (Niche Portal Builder) worth pursuing? Understanding nothing "goes" without the effort put in, and just seeing if I can add another stream of income with Adsense. Michael, Just shoot straight like you always do.

A - In my opinion, the keyword lists are worth the membership alone. They have a nice balance between click price and traffic... you need both for a profitable portal. The real gold is in the private forums though.

Keyword Avalanche ==> http://www.cdzn.com/kar

Be sure to read the "Priceless Master Portal Builder Toolkit" in the beginners forum. The author is a friend of mine, and he tells you exactly what to do and how to do it in a step-by-step manner. I followed his checklist and was crankin out the portals in no time.

Most of them - including me - are using Niche Portal Builder, then setting up blogs and pinging the blogs automatically. But the forums at Keyword Avalanche support all types of methods. In addition there's a support forum for every major brand of portal software.

Niche Portal Builder ==> http://www.cdzn.com/npb

The portal people - like Google - get their income from AdSense. But they don't worry about Google canceling their AdSense accounts. Google needs the revenue. Google will cull the portal site after two to six months, but will gladly continue to pay for clicks generated by Yahoo, MSN and other traffic.

To the portal people, if they get any Google traffic at all, it's just a bonus. All they really care about is getting traffic from Yahoo.

In fact... I finished setting up another portal today. I'm going to try and bang out one portal per week... on top of my "writing the newsletter" day job ;-). It's hard to ignore the numbers... as these guys make some serious $.

It's nothing like I write about... having a passion and making relationships. Portals are all about keyword and market research, register the domain name, make a blog, generate the pages, point the dns, blog and ping the pages automatically, move on to the next site, with no looking back.... It's a very different way to go about things... pretty fascinating actually :-)



- - Adv - -

Take the Guess Work Out of Keyword Research
(So You can Concentrate on Your Profits)

If you're already good at making webpages and playing the affiliate game, seriously consider the Keyword Avalanche Research (KAR) Service. Simply join up and start using their keyword research to tap into hot markets with PPC landing pages, Portals or Mininets.

Yes, these guys really do make over $20,000 U.S. per month. But the real value - in my opinion - is the private forum showing exactly how they do it. You don't have to guess or face a learning curve. Just follow their step-by-step guide to setting up portals.

Imagine earning 20K per month? ==> http://www.cdzn.com/kar

JOIN US! And earn a generous commission on every sale!
Avalanche Affiliate Program ==> http://www.cdzn.com/kaa

- - /Adv - -



Keyword Software Compared
(If you make portals it's no contest)

Q - It seems like everyone is suddenly releasing keyword associated software, some on CD ROM, some as downloadable programs, and some as online services.

I know you endorse Keyword Bible, which seems to be at a sensible price with no monthly fee, but what do you think of "Keyword Burner" and "Instant Keyword Research?" I would very much appreciate your advice.

A - Yes, it seems like suddenly... there's many choices when it comes to keyword research tools. It's the old adage, "When an idea's time has come, many people get it at the same time." Like usual, I get a chance to review most products before they go to market, but I chose to wait and support the Keyword Bible based on its features, speed and ease of use.

The Keyword Burner is super for finding out the top AdWords bids using real Google info. It also has the usual features like keyword research and competition ratios, plus you can use it to create good keyword lists. The only downside is, if you're building portals and need a lot of keywords, you have to do a lot of cut and paste. And you can't add your own lists. But still, it's a fantastic tool.

Keyword Burner ==> http://www.cdzn.com/rbk

Instant Keyword Research is good, but it's shipped on DVDs, so you can't add your own lists. You also have to copy and paste each list separately. So for example, there's 39 .CSV files for the keyword, "acne." Then you need to cut and paste each one from the spreadsheet into a text file, for total of 2,383 keywords... nice size list, but a lot - 15 minutes - of cut and paste... which is not so good for speedy portal building.

In comparison the Bible has many "acne" keyword lists, but click the merge button -  and thanks to its built-in search engine - you get a single list of 3,147 keywords in plain text, ready to use, in two seconds flat. In addition, you can add your own lists of keywords to it, so it's always fresh and growing.

It lists 41,000 top paying AdWords keywords in a single spreadsheet, making it easy to compare, search and spot new niches at a glance. For example, "Elk Meat" paying several dollars per click... now there's a niche. :-) But without a list like this... who would have thought of it?

And finally, its downloadable with no monthly fee. You buy it once. You own it. And can start using it right away... like five minutes from now.

Keyword Bible ==> http://www.cdzn.com/kb

So yes, if you're serious about building portals for internet revenue, then the Keyword Bible is the answer to your prayers. It's so powerful that its easy to take for granted.

Like flicking a light switch, you just expect it to be there and fast. At the speed of light, the Bible provides thousands of keywords in just a few seconds.

Best of all, the list is ready to use instantly. Just paste it into your favorite portal builder - like NPB - and you're good to go.

Niche Portal Builder (NPB) ==> http://www.cdzn.com/npb

Now if you'll excuse me... I have some portals to build. What are you going to do this weekend? Join the portal builders... or do what you've always done?

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That's it for this issue my friend. Thank you for reading. We'll chat again soon. Until then, here's wishing you all the best for online success.

Michael Campbell

President & CEO Dynamic Media Corporation
#108 - 383 East 37th Avenue Vancouver BC Canada
Providing successful marketing strategies since 1988.
For marketing advice & coaching phone +1 604 874-6655
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Author of....

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Legal stuff...

Copyright 2005 Dynamic Media Corporation. All rights reserved world wide. All trademarks and servicemarks are property of their respective owners.

The information contained in this newsletter is the opinion of the author based on his personal observations and years of experience. Neither Michael Campbell or Dynamic Media Corporation assume any liability whatsoever for the use of or inability to use any or all of the information contained in this publication. Use this information at your own risk.

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