Internet Marketing Secrets
Issue #81 - by Michael Campbell - November 03 2005
To subscribe free click ==> Internet Marketing Secrets Newsletter
- - - - - - Sponsor - - - - - -
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Breaking Internet Marketing News
Just a heads up that this newsletter might be a little more sporadic than usual until the end of the year. I'm moving and my house has been sold. Unfortunately, the new place won't be ready until mid December. So I'll be living out of a suitcase in a hotel for a month.So between packing and moving out. Fiscal year end. Living in a hotel for a month. Then moving again, unpacking, getting everything reconnected... I'll try my best to keep answering your questions and the newsletter coming, but the next "regular" version might not be ready for at least a month.
I'd also like to take this opportunity to thank you (cheers and applause ;-) for continuing to read this newsletter. It's really yours and I write it for you, so please keep sending in your questions. I'll pick the good ones and answer them for you here... and in my new podcast, which I'll talk about in a moment.
In addition, there's plenty of new things I'm working on, and I hope to have them ready for you very soon. First - hopefully before Christmas - will be Michael's Advertising Club or M-A-C for short.
Members of the club will enjoy professionally written ad copy, that's ready to copy and paste. The ads can be used in newsletters, landing pages, web pages, however you want. You can also modify the ads any way that you want. You own 'em.
To keep the club exclusive and to prevent overuse of the ads, the club will be open to just 1% of my readers on a first come first served basis. I'll keep everyone posted in the next edition of this newsletter.
Then, once I get settled in my new home, I'll finally have enough room to set up my recording studio once again. (Long time readers will remember back to 2001 when I first did audio FAQs using MP3, years before the term "podcast" was even invented. ;-)
The plan is to produce a weekly podcast to answer your internet marketing FAQs on any topic. So if you have anything you want answered, send it to askmichael at mac.com (replace the at with @) and I'll start the new year with your questions.
Ok, enough about me. This newsletter is supposed to be about you. So let's get on with the show shall we? :-)
Google Index Update Ravages SEO Waters
As you may have noticed, Google is playing with its algorithm once again. Seems like late October is the time they really like to shake up the rankings, just in time for the Christmas buying season.
According to Jerry West, the current update - which you've probably heard is code named Jagger - is currently completing its second phase with a third adjustment on the way. Speculation, accusations and reverberations are flying everywhere.
My advice - as always - is don't panic until the update is over and the index stabilized. Then if you have been nuked and you rely on search engine traffic, you better get good at PPC ads in a hurry.
Learn Google PPC ==> http://www.cdzn.com/pmg
Those who followed Jerry West's advice on "how to get out and stay out of the Google Sandbox" weathered the storm just fine. Early indications show not only did my test sites and mininets escape the wrath of Jagger, but positioning and PageRank actually increased across the board. Thank you Jerry!
Most heavily purged appeared to be those sites buying run of site linking (which Jerry has been warning about for six months) and those people hiding text in their CSS style sheets.
So as you can see, your positioning in the SERPs can often be accredited to whose advice you follow. So next time there's a storm coming, would you rather sink like a rock or bob like a cork?
I'm floating with Jerry West and if you care to join us, you can subscribe to his "life-saving" SEO Revolution newsletter here. Jerry West Newsletter ==> http://www.cdzn.com/jwn
Content Desk Charter Membership Has Openings
Membership is still capped at 400 people, but right now, there are couple of spots available. This is not your average private site, nor is it cheap. It's more like a private club. A very helpful and tightly knit community, made up of some of the best internet marketers on the planet.
There is a website builder included in the subscription. Plus they offer free unlimited hosting on several different IP addresses, complete with stats and Cpanel.
Best of all is the content. There's over 130,000 articles just waiting for you. Your sites get instant content. You can start generating AdSense and affiliate revenue right away.
(Yes, you read that right. It's not a typo. Over 130 THOUSAND articles on just about every topic you can dream of.)
If you're a webmaster who wants excellent tools to build content rich, search engine friendly websites, then this is a perfect match for you. But if you are at all interested, do hurry. Once the vacant Charter Memberships get filled, they close the doors again, and you'll have to wait outside... So don't wait to click this time, OK?
Want a Charter Membership? ==> http://www.cdzn.com/cd
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Xsite Pro Provides Total Site Management
It's not just a web site builder and html editor. It allows you to put AdSense ads wherever you want. It automatically adds new pages to the site map as you create them. It increases PR by taking long wordy pages and breaking them into as many pages as you like.
Add in keyword analysis, Google XML Sitemaps, a pop up generator, an affiliate wizard, article pages, reciprocal linking pages, auto generated navigation, privacy statement generator, powerful built-in scripts, page creation wizard and more, from an easy-to-use tabbed interface.
Ready for Total Site Management? ==> http://www.cdzn.com/xsp
Don't watch the video ==> http://www.cdzn.com/xpv
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New Hand Held Video Revolution
In case you missed the announcements or commercials, Apple's latest iPod plays video. Not just stills and photos which it could do before, but full motion 30 fps video.
In addition to the iPod, they also introduced a new version of iTunes for OSX and Windows operating systems. Now you can buy and download music videos, short films, even popular TV shows the day after they broadcast on network television.
This opens a new segment in the market. One where you can time-shift video as well as audio.
Think about that for a second. You load the iPod up with purchased video and watch the small screen on the bus, while on the treadmill and during lunch.
You can also load up your own "home made" video clips and take them with you. Just plug the video output from the iPod into any TV, and watch your home made action on the big screen.
Now that computers and the internet have finally caught up - with AAC audio and H.264 world standard for video - we marketers can get busy creating new products for our customers to enjoy. Not to mention it makes it a lot easier to annoy friends with those home made movies ;-)
Podcasting has become pretty much main stream. And if you're still wondering what it is... don't worry about it. It's simply subscribing to an audio (or video) program, but instead of listening live, you are notified when a new program is available, so you can download it and enjoy it whenever you want.
Just wait and see... year 2006 will finally be the year of the podcast. Thanks to advances in technology and high speed internet, our self-directed education and entertainment just got a whole lot better.
If you want to get started, or see what all the fuss is about, just go to Apple and download the latest iTunes software. It won't cost you anything. Once it's installed, launch the software and Click on Podcasts in the Source pane and subscribe to whatever you like.
While you're at it, you can also use iTunes to preview music and video, create and listen to song libraries, burn CDs and listen to radio stations from around the world.
Best of all, along with its buddy QuickTime Pro, you can encode or convert all your audio files into MP3 or AAC format, and export all your video into the new standard H.264 format.
Quick Market Research for AdSense Publishers
Using the new Online Gold Finder makes AdSense market research easy. Launch the software, specify how many searches per month, plus the minimum and maximum cost per click. Then press the button and it brings back a list of all the keywords and keyphrases that match your request.
In other words, you don't need to know where the markets are. The Online Gold Finder will tell you. In just a few seconds, you'll know what people are searching for and how much the advertisers are paying. Then once you have this info, you can set up affiliate revenue sites, or plug the keywords into your main keyword harvesting / scraping tool to build portals.
So if you want instant market research without having to do the work, then this software might just be perfect for you. And yes, it works equally well for both niche site marketers and portal revenue models.
Online Gold Finder ==> http://www.cdzn.com/ogf
Total Niche Market Domination Released
It's
official. The Total Niche Market Domination (TNMD) Report by Jim Morris
is now publicly available. You can tell all your friends about it and
they can download it for free.If you're not into building mininets or portals, and you just want to have one high quality content site, then TNMD is the best solution for top "organic" listings in the SERPs (search engine results pages).
By setting it up like a week long course, where you only do a little bit every day, it's easy to build momentum and literally dominate any niche that you choose.
If Jim - a self proclaimed search engine dummy - can do it, so can you. He'll show you in the free report how to get linking partners, how to control what the incoming links say, automate the linking process, automate building a directory, and get high quality linking partners 50 to 100 times faster than doing it manually.
Free Niche Domination Report ==> http://www.cdzn.com/tnd
Buy Low & Sell High for Passive Income
Looking for another passive income stream? Here's way to use Rick Butts' Keyword Burner and tools like it.
Just type a keyword in the Burner and it shows you AdWords advertising bids from the most expensive click down to the least. It literally lays out the dynamic range in any theme or niche market, so you can buy low and sell high.
How? Simply bid your PPC on the low paying click phrases. Then send that click to your landing pages, optimized for high paying click phrases.
In other words, why pay over 50 dollars a click for "life insurance quotes" when you can bring them to your site at 50 cents a click for "life insurance needs analysis." Then on your "needs analysis" pages, create an affiliate / AdSense exit strategy for that traffic based on the high paying "insurance quote" related phrases.
Sheesh, I know it doesn't take a wizard to figure that one out, but why are so few people - besides me - doing it? (Right now you might be having one of those moments.) DOH! Now why didn't I think of that ;-)
The real trick is to optimize your "on-page" factors so that AdSense "thinks" your "insurance needs" page is about "insurance quotes" so it automatically places the "correct" high paying phrases on your page. All it takes is a little tweaking of the headline and text. Buy low PPC... publish high.
Keyword Burner ==> http://www.cdzn.com/rbk
Internet Marketing FAQs, Secrets and Strategies
Should You Link to Lesser Linking PartnersQ - I have a couple of sites with PR5s and keep getting link requests from PR2 and PR3 sites. Is it worth my while to link back to these "lesser" quality sites?
A - Yes, I think you should link your PR5 pages to your PR3 linking partners. The reason why is a little sneaky. Here's an excellent tip - used with permission - from SEO expert Jerry West.
We all know that pages create PR and links distribute it. But what research seems to show, is that only PR4s and above actually "spread" PR. Like filling up a reservoir and finally spilling over the floodgate, PR4s are the beginning of the flow. So what you want to do, is create a PR feedback loop.
Link your PR5 page to no more than four PR3 linking partner pages. That will - more than likely - bump them up to PR4s, which will now pass PageRank back to your page, feeding your PR5 with sweet PR4 juice, which will probably make you a PR6.
By linking your high PR pages to "lesser" linking partners in the PR3 range, you can only benefit by creating a feedback loop in which the PR is returned, to boost your PageRank even higher. Jerry tells me he has tested this for his clients... and it works.
Jerry West's SEO Revolution Newsletter ==> http://www.cdzn.com/jwn
If you liked this tip - the PR Feedback Loop - and want more like it, then be sure to get Jerry West's newsletter. I wouldn't play the search engine game without it.
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Power RSS Automates Your Website Content
This is totally different. It's not a blog. It's a whole new generation of RSS tools that creates static HTML web pages on any web sites that you manage. Pages that the search engines love to spider and humans love to visit.
Plus, it automatically generates and archives one page per day, slowly building your site. It works with your existing web site content, includes AdSense ads, and it comes with an easy to use RSS aggregator, so you can always have fresh news on any page that you choose.
Got Power RSS yet? ==> http://www.cdzn.com/r2h
Want to learn more about Power RSS Tools?
- - /Adv - -
New Laptop Computer Means Freedom
Q - I've bought some of the products you've recommended in the past, but I'm having trouble viewing some videos and listening to audio on my Windows 98 laptop. Is there a dial-up version of these products available?
A - The '98 in Windows 98 refers to the year the operating system came out. As we swing into 2006, that means your operating system is eight years old... your computer may be even older.
The computer is a tool and as such needs to be updated on a regular basis. Even Microsoft quietly stopped supporting '98. They are no longer creating updates or patches for it.
Think of it this way. Computers and the internet age in dog years. That means seven years for every one human year. In those terms, your computer is at least 56 years old.
Even the federal government allows you to depreciate a computer 10% in the first year and 33% per year after. So even the government is saying that a computer is essentially worthless after about four years.
My advice is to donate your old laptop to charity - if they'll even take it ;-) and get yourself a new one, the best you can afford at the time. It will reward you with years of service. And you'll be able to play - and record - all the latest DVDs, CDs and audio files.
And as for dial-up, don't use it unless you have to. High speed internet is one of the most important productivity enhancers you can get. If you're serious about running a business online, you NEED high speed internet access.
Better yet, make sure your new laptop has built-in wireless 802.11g. (Not the much slower and older 802.11b.) Then you can work just about anywhere you want, including any room in your house, in hotels, at the airport, and at your favorite coffee shop.
Get a new laptop. Get high speed internet. Get wireless. And you'll have total freedom from the cubical, to work and play how you want, where you want.
Buying Links - Like Fine Wines - Need Aging
Q - Let's say you build content sites in different niches and you have an opportunity to buy 100 PR5 links... how would you take advantage of that opportunity for the highest ROI?
My thought is to point them to a network of sites (perhaps 3-5 blogs) which I would link to my content sites, to drive PageRank and get new any sites spidered in no time. What do you reckon mate?
A - Personally I wouldn't buy links, its too dangerous. It would be very easy for any search engine to penalize both the advertiser and the publisher. If you want to spend money on links, you're better off getting high PR ones from the directories. At least those sites are "supposed" to be selling links.
But... if I did buy 100 incoming PR5 links, I'd do so very slowly so it didn't look like an artificial or "machine made" reciprocal linking strategy. I'd also include a "topic and page drift" of at least 30% in the incoming links... meaning they don't all say the same thing or link to the same page. It's important to mix in synonymous words and link to the internal pages as well.
Yes, you could send the purchased links to your blogs, then from your blogs, link out to any new websites you create. (Which may be helpful if you need "additional steps" to throw off the "scent of proprietorship.")
But the greatest benefit would come by linking the PR5 pages directly to your new sites. Being PR5, they should have spiders following any new links within three days. But if you add the extra step of detouring through the blogs... all bets are off.
Why? Because it generally takes three months of "aging" for the PR value to spread. So if you bought the links, they'd have to stay up for at least three months to get the full value. Then once the PR has passed on to your blogs, you could use them to direct PR to any web properties you choose.
And hey... if you decide against it, and come to the conclusion that buying links is not for you, just download a free copy of Jim Morris' Total Niche Market Domination. He'll shows you the fastest way to get linking partners, and automate the entire process. And yes... it's free.
Total Niche Market Domination ==> http://www.cdzn.com/tnd
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Take the Guess Work Out of Keyword Research
(So You can Concentrate on Your Profits)
If you're already good at making webpages and playing the affiliate game, seriously consider the Keyword Avalanche Research (KAR) Service. Simply join up and start using their keyword research to tap into hot markets with PPC landing pages, Portals or Mininets.
Yes, these guys really do make over $20,000 U.S. per month. But the real value - in my opinion - is the private forum showing exactly how they do it. You don't have to guess or face a learning curve. Just follow their simple step-by-step guide to setting up portals.
Imagine earning 20K per month? ==> http://www.cdzn.com/kar
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How to Avoid Words that Click Off Your Readers
Q - I've got just one question. You wrote, "Don't use tired selling phrases that everyone else is using. They don't work anymore. Words and phrases like; skyrocket, through the roof, ground breaking, powerful, reveal, exposed, fortune, profit, etc."
I m wondering whether this statement really holds true. I've seen many marketers including (big list of names was here), who are creating salescopy "products" which are based around these phrases. Some of them have even compiled the so-called juicy "skyrocketing" words into ebooks and sell them off the internet. What say you Mike?
A - The reason you are told to use those phrases is because they used to work in the late 50's and early 1960's in direct response marketing pieces that were sent by mail. They have largely been replaced by infomercials, shopping channels and the internet.
Yep, a whole generation of suckers got hyped into buying things they really didn't need. And that's why direct response marketers have such a bad rap.
Most stuff sold by direct response - directly between the customer and advertiser - ends up in the trash because either the product is low quality, or the buyer really didn't need it anyways. They were just temporarily weak willed, desperate for a solution, got caught up in a moment and were persuaded by a slick sales pitch.
As for the list of names of marketers you sent me... Hate to say it, but most of them are juniors with no formal training in marketing. All they are doing is copy and pasting the words of a famous marketer, who always had a famous ghost writer writing his copy for him.
So most of the marketers write the way they do because they heard it from a guy, who heard it from a guy, who never actually wrote his own stuff, but hired a guy, who read a book in the 1950's that said, here is how you can skyrocket your sales in direct response advertising.
In fact, just this week alone, I received no less than a dozen email communications promising to skyrocket my sales, my business, and just about everything else. None of them got read past the first paragraph.
Hello... earth to copywriters... your customers are not morons and promising to "skyrocket" anything is like telling them to click off, tune out and get lost.
So what can you do about intelligent buyers and how should you write for today's discerning audience? Well, you'll have to wait about a month.
In the next edition of this newsletter, look for a special report on the health of advertising and some specific remedies for getting smart, educated, well connected people to buy your products. Not only that, for those of you wanting professional ad copy that's ready to use, I hope to have my advertising club ready to go by then as well.
That's it for now... the next time you hear from me I'll be living in a hotel for a month, anxiously awaiting my new home. Wish me luck.
Notes From You
"Wow... another gem of a newsletter, massively content rich! You seem like the kind of internet marketer I would like to model myself on." ~ Peter"Thank you so much for making your ebooks and courses available. We really appreciate all that you do for us. Please never ever stop writing." ~ Michelle
"I just wanted to say that, in my opinion, 'Revenge of the Mininet' is almost certainly the best ebook I have ever purchased. It's genuinely unique, and moreover, I picked up from page one that you really know what you're talking about." ~ Dave
"You probably get this all the time but I much appreciate your newsletters, honest writing and definitely the best tips online as I have been following you for some years. I think it is your sincerity that sets you apart from most marketers." ~ Chris
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Thank you everyone! That's it for another issue my friends. We'll chat again soon. And don't forget to start sending me your questions so I can work on answering them in an upcoming podcast. (Just reply to the newsletter I sent you by email.)
Wishing you all the best for online success.
Michael Campbell
CEO Dynamic Media Corporation4644 Lancelot Court Richmond BC Canada V7C 4S2
Providing successful marketing strategies since 1988.
For marketing advice & coaching phone +1 604 874-6655
Author of....
Revenge of the Mininet... Advanced linking strategies and diagrams for increased revenue from search engine optimization and affiliate programs.
Clickin' it Rich... The complete work from home business training system. How to fire the boss and set up a home business using nothing but affiliate programs.
Nothing but 'Net... An internet marketing strategy that generated $750,000 in less than a year, with no advertising costs.
Internet Marketing Secrets Newsletter... Sign up now to get your free subscription. Learn how to harness the money making power of multiple internet revenue streams like search engines, affiliate programs, paid advertising, opt-in email, newsletters, ebooks and a lot more in Michael Campbell's internet marketing secrets newsletter.
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Legal stuff...
Copyright 2005 Dynamic Media Corporation. All rights reserved world wide. All trademarks and servicemarks are property of their respective owners.
The information contained in this newsletter is the opinion of the author based on his personal observations and years of experience. Neither Michael Campbell or Dynamic Media Corporation assume any liability whatsoever for the use of or inability to use any or all of the information contained in this publication. Use this information at your own risk.
Privacy Policy: I never sell, rent, trade, or lend my email list to anyone, for any reason, whatsoever. I assure you that your privacy is respected and well protected.