Internet Marketing Secrets
Issue #82 - by Michael Campbell - December 01 2005
To subscribe free click ==> Internet Marketing Secrets Newsletter
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Breaking Internet Marketing News
Just a short introductory note, in case you missed the last issue. I'm writing you from a hotel suite in downtown Vancouver. It's where I'm living for the next three weeks. I sold my old place and I'm anxiously waiting to move into my new home in mid December.I've never lived in a concrete highrise before. The surroundings are strange, so are the bustling sounds of the big city. Even though it's hard to concentrate and focus on writing with all the distractions, I'll do my best to provide you with a high quality newsletter. (But if it ends up reading a bit odd, jagged and distracted... at least you know why. ;-)
Yahoo Drops PageRank on Redirect?
Jerry West just compiled a list of over 330 major directories sorted by PageRank. It also includes Alexa Rank, sub-page PageRank, if PageRank and Link Popularity is passed through, and full details like pricing and special requirements.
What's really surprising is the report that came with the list. Yahoo and another major directory changed changed the way they work. Links now go through a redirect server, meaning that you still get the visitor, but the link is no longer being counted towards Link Popularity, Link Reputation and PageRank.
So if you're still paying $300 per year to be listed in Yahoo, thinking that you're getting Google Juice (PR) passed on to your pages, not so any more according to Jerry. Looks like Yahoo is more interested in tracking clicks than they are keeping the SEO crowd happy.
The report also debunks the Zeal myth. Many SEO publications have raved about the importance of getting a link from Zeal. It turns out that yes, the home page of Zeal has high PR, but due to Zeal's internal linking structure, the internal pages, where your link will appear, is probably a PR zero.
So if you want to get the full inside story on which directories pass PR, Link Popularity and Link Reputation, there's now a definitive guide for you to use. And the good news is, it's available to all Jerry West's SEO Revolution newsletter subscribers.
What if you don't subscribe? Well, if you're trying to play the "organic" SEO game without it, you're at a major disadvantage. Monthly publications "have to" publish on the first of the month, regardless if they've thoroughly tested something or not. Very often the information is sketchy at best.
Jerry - on the other hand - has no set schedule. He tests everything thoroughly and publishes only when he has something important to say.
Jerry gave us seven newsletters in November alone. His reporting on the Webmaster World Conference, his one-on-one conversations with Google engineers, the Jagger updates, Google's supplemental index explained, and his list of 330 directories, make this one of the best sources of SEO information.
Seriously... would you have known that Yahoo stopped passing PR on to your pages if I hadn't told you? Truth is I wouldn't have known either if it wasn't for Jerry's testing and the SEO Revolution newsletter. Now if only I could pay to keep it out of my competitors hands.
SEO Revolution Newsletter ==> http://www.cdzn.com/jwn
- - Adv - -
Xsite Pro Provides Total Website Management
It's not just a search engine friendly website builder, it allows you to be a webmaster with total control. It allows you to put AdSense ads wherever you want. It automatically adds new pages to the site map as you create them. It increases PR by taking long wordy pages and breaking them into as many pages as you like.
Add in keyword analysis for SEO, Google XML Sitemaps, a pop up generator, an affiliate wizard, article pages, reciprocal linking pages, auto generated navigation, privacy statement generator, powerful built-in scripts, and a page creation wizard from an easy-to-use tabbed interface... and you have total website management.
Ready for Total Control of Your Website? ==> http://www.cdzn.com/xsp
Don't watch the video ==> http://www.cdzn.com/xpv
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New Video Series Gets You Blogging in No Time... and it's Free
If you've been putting off blogging because you thought it was too complicated or time consuming to learn, then here's a fast way to blogging success. My friend Sherman Hu has put together a series of Wordpress tutorials.
And the best part is... the first in the series is free. Over 80 minutes of video. Yes, 22 separate videos lasting well over an hour and it's yours free. Even though Sherman refers to them as a "sneak preview" it's the entire 101 educational series.
You'll learn about blogs and RSS. What they are and the benefits of using them. You'll be shown how to register a domain name, how to select and shop for a hosting provider, right up to installing a Wordpress blog on your site. I really cannot believe he's giving this away as a gift.
By the time you watch the first series, you'll be totally confident in setting up a blog for public or private communications with your friends, family or customers. You'll never have to worry about having your messages filtered out and not getting delivered. Blogging is 100% reliable as a delivery method, especially when you're using Wordpress to post to your own server.
Then in the next few weeks, Sherman will be offering the rest of the series - Volumes 201 through 501 - for sale. Beyond 101 you'll learn how to customize Wordpress themes with your own design elements, how to install third party templates, professional theme management, group blogging, ghost blogging and how to add RSS feeds to your blog.
So if you liked the first series of 22 videos, you'll want to sign up to be notified when the whole series is ready. Just go to the site and sign up. You'll get first 22 videos for free and be blogging like a pro in no time.
Wordpress Tutorials ==> http://www.cdzn.com/wpt
New Tool Keeps You Organized... and it's Free
If you have multiple web sites, blogs, or portals, you probably need to keep track of all sorts of usernames, passwords, urls, Cpanels, and IP addresses. Now you can relax and store all those pesky bits in one place.
Not only that, it also tracks when your pages get indexed by the big three search engines. And if that wasn't enough, it also has reminder alarms for as many domains as you want.
Keyword Avalanche founders Scot Standke and Jim Morris have been vary gracious in offering us this handy tool. And there's no catch. Just sign up and download it.
Multi Site Organizer ==> http://www.cdzn.com/mso
I asked Jim if the tool was expensive to create and he told me, "Yup, we spent a good penny on it. Over $2,000 to develop, so it's top notch. ;o) We've been in beta testing for over a week and seem to have all the bugs worked out. So go ahead and let your friends and readers know about it. I hope they find it to be a good value."
Wow, I know that Scot and Jim needed this tool for keeping track of all the portals they create using Keyword Avalanche. But what a treat for them to offer to share it with us.
I hope you enjoy it and it helps you stay organized. Because unlike money and many other things in life... once you spend time, you can never get it back. So stop rummaging around on your hard drive for that pesky login info, and start storing all your valuable information in one place.
- - Adv - -
Take the Guess Work Out of Keyword Research
(So You can Concentrate on Your Profits)
If you're already good at making webpages and playing the affiliate game, seriously consider the Keyword Avalanche Research (KAR) Service. Simply join up and start using their keyword research to tap into hot markets with PPC landing pages, Portals or Mininets.
Yes, these guys really do make over $20,000 U.S. per month. But the real value - in my opinion - is the private forum showing exactly how they do it. You don't have to guess or face a learning curve. Just follow their simple step-by-step guide to setting up portals.
Imagine earning 20K per month? ==> http://www.cdzn.com/kar
(Please note: Keyword Avalanche will begin accepting new members on Saturday December 3rd 2005 at 5:00 p.m. Central Time on a first come first served basis, until they reach their 500 member limit. If you've been thinking about joining up, now's your chance. Be sure to visit the site and get on the waiting list if you missed out.)
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Internet Marketing FAQs, Secrets and Strategies
How to Avoid Words that Click Off Your Readers [Part 2]In the last edition of this newsletter, we talked about tired selling phrases that don't work anymore. We also learned why many marketers still use these phrases. But the truth is, what used to work in direct response marketing doesn't work on the internet. The audience is immune to hype.
So as promised for this edition, a special report on the health of advertising and some specific remedies for getting smart, educated, well connected people to buy your products. Not only that, for those of you wanting professional ad copy that's ready to cut and paste, I have my advertising club ready to go as well.
How to Write Effective Ads that Get Results
Skyrocket, through the roof, powerful, reveal, exposed... the reason you're told to use tired old phrases like these, is because once upon a time... they worked. Just like stuffing keywords on a web page for SEO. But this is not your Daddy's internet.
You're a lot smarter than your parents, simply because - thanks to the internet - you have more access to information in one day, that your parents did in their entire lifetime... Let me tell you a little story.
Traditional ad agency advertising and focus groups are dead. Or least they're gasping for last breaths as far as corporate America is concerned. Now it's all about telling a story, celebrity endorsement, product placement, event sponsorship, audience participation aka reality shows, public relations and article writing.
Years ago, if you wanted to find out which advertising was effective, you'd hire a focus group for tens of thousands of dollars. Then you'd wind up with skewed results, as opinions traditionally got swayed to the most dominant and vocal people in the group.
Nowadays, you can simply pay per click and test a dozen different ads on Google AdWords. For under ten dollars you can usually tell what type of ad and tone of language works best for any type of product category.
So why do companies keep hiring ad agencies and spending all that money on advertising? Simple. If the marketing department doesn't use up the budget, they won't get any more next year. Why do you think there's so much mediocre advertising out there?
Think about that car commercial for a second. You know the one. The one where the car is going down the winding mountain road. (Closed course do not attempt flashes on the screen.)
Then the car comes into focus and whizzes past with the wheels looking like they're spinning backwards. Finally it skids sideways past the camera as they announce the name. Sound familiar? I just described 85% of all car commercials.
What about the shampoo commercial where the model is tossing her hair about, then running her fingers through it. It leaves your hair silky smooth and shiny. It's even safe on colored hair. Pft, that's like what... 97% of all shampoo commercials? Give me a break.
Many of the people who work in ad agencies are failed or mediocre designers. They work so hard to recreate the predictable rather than risk creating effective advertising. They worry more about getting "industry awards" than they do about providing real solutions for their clients.
The reason why traditional advertising and hype doesn't work anymore, is because we've been bombarded with it since the late 1950's and the advent of the black and white television. True it's become more politically correct and people can't advertise smoking while taking a puff. But for the most part, it's grown stagnant.
No matter where we go we're bombarded with ads from TV, radio, print, internet, while driving, on the phone, or in the grocery store line... suddenly the P/A crackles... hello shoppers. I hate that. I'm not a "shopper." They should be grateful that I patronize them... and why haven't they bothered to learn my name after all these years?
If they had a clue, they'd say something along the lines of... "Hello friends. Thanks for stopping in today. We have specials in several departments including etc, etc, etc.. We hope you enjoy your time with us today and thanks again for choosing brandname."
Adjectives and verbs like amazing, incredible, supercharge, fantastic, extraordinary provoke yawns. Superlatives like, best, highest, fastest, (which you've not even allowed to use on Google AdWords) mean nothing unless you can prove it.
Phrases like, time limited offer, through the roof, in it's class, eye popping, skyrocket your sales, etc, are used so predictably, because the copy writer is too lazy to come up with anything creative. As a result, readers simply filter them out as blah, blah and blah.
In fact, using phrases like "skyrocket" will click off more people that it will attract. And not only that, most email containing those tired worn out phrases will get filtered out as spam.
No one is hearing the message anymore. It's the same old drivel. That's why hype, full of superlatives and adjectives doesn't work. It's boring to today's audience. There's nothing new or surprising in the old school verbiage.
So what works? Honest, down to earth, realistic, and to the point. Tell... don't sell. People love to buy, but they hate to be sold.
More and more, people are wanting to be part of the brand, to build it into something they want to buy. Very often its the brand that sponsors an event, which allows the consumer to provide a feedback loop on what they want from the brand.
Instead of a car manufacturer making 70% of their inventory blue, let their internet research prove what color car the customers will buy. Let people vote on their favorite color for that particular model, and the car company will know exactly what color to paint the cars before they even leave the factory.
In another example of misdirected efforts, the theatre chains started advertising on television, about how they've added QuickPay options at the box office. Judging by the size of the line ups, no one saw the expensive TV ads.
What makes more sense? To run 10 ads on prime time TV. Or to hire someone for a month, to tell the people standing in line, if they're not paying cash, they can use one of the four - ATM like - QuickPay machines to buy a ticket, and not have to stand in line.
It's the ad agencies that are misdiagnosing the problem, not hitting the right audience, saying the wrong things, and not providing effective solutions. They are trapped in old school predictability and need to be replaced by "Idea Agencies."
Face it, the traditional ad agency produces 30 second spots because that's what they like to do. In reality, they just needed to tell the people waiting in line that evening, that if you use the machine, you don't have to wait in line. It's called... just in time solutions or JITS for short.
In fact, that's why we have search engines, so we can search for just in time solutions to problems. That's why PPC ads are so powerful. You can appear at the top of the search results, without months of SEO work in-behind the scenes. You can turn the ads on and off at the click of a button and only have them running on weekends if you choose to do so.
Sorry to ramble on about the state of advertising in this country, but I'd like to cap it off and tell you plainly. To free you from the ineffective and embarrassing land of hype, to keep from falling into the trap of accepting mediocre advertising, I'll leave you with three sources, which I consider essential study for any serious student of marketing, who wants to learn how to advertise.
To learn effective PPC advertising, Perry Marshall is the undisputed champion. His research - thanks to the feedback of a large client base - is extensive. Simply put, if you want to write effective PPC ads, that get very high clickthrough ratios, get Perry's Definitive Guide to Google Advertising and savor every drop of knowledge.
Perry's AdWords Guide ==> http://www.cdzn.com/pmg
When it comes to TV, radio and internet, the best work on modern advertising is Roy Williams aka "The Wizard of Ads." I am an avid fan and practice everything the Wizard has been telling me for the past 10 years.
Roy also has this uncanny ability to predict the future of advertising. Go to his website wizardofads.com and subscribe to his Monday Morning Memo. If you're like me, you'll end up buying every book and DVD produced by the Wizard Academy.
Then finally a classic work - which is essential for all marketers - is Tested Advertising Methods by John Caples, readily available through Amazon.com. In this timeless wisdom you'll learn that, "You can assume nothing is true about what works best, until it has been objectively tested."
For example, after 500 clicks, one of my PPC ads got a 1.7% clickthrough ratio. The other got 2.3%. Can you tell which one just by looking?
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Here's another example. One ad gets a 3.4% clickthrough. The other a mere .6% but can you tell which one, or do you know why?
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Should you overstate or understate the product in the sales message? That depends on the type of prospect you are trying to reach. You need to learn and adapt as you go along.
You build on that testing to create an ever stronger system of return with each new project. When something doesn't work, find out why, and don't do it next time. In other words, keep what works, trash the rest and don't reinvent the wheel with every bit of ad copy.
So the bottom line? Test, learn and adapt. It's what Perry, Roy and John have been telling us all along. And if you're not taking their advice... just who have you been listening to?
Notes From You
"Thank you for Clickin' it Rich. It's exactly what I was looking for. I'm extremely happy with PPC advertising. Just want you to know that I learned a lot from your course and am very happy with the quality of your products." ~ Pam"Thank you for another great newsletter. I've signed up for so much junk in the past several years but I always look forward to getting your newsletter. I put it aside and read it at my first opportunity. Each one really is loaded with useful information. Anyway, just wanted to say a very sincere thank you." ~ Mike
"I get more out of one of your newsletters than I do from scores of others I subscribe to. Most people seem to re-hash lots of general gossip from this forum and the other, but your writing always comes across as honest and based on solid testing, which I really like. So thanks, it really is appreciated." ~ Rory
"Great info Michael! AT LAST, someone who can enlighten me on how to begin. I am new and am so glad to have found you." ~ Mary
"Thank you for sharing Revenge of the Mininet. Thanks to you, I am an affiliate marketer, full-time for three years now. I'm quietly making a comfortable income every month (often from the beachfront) and leading an easy life with my family, the quality of which I never thought possible before. All the best to you and thank you for your inspiring and down-to-earth newsletter." ~ Abraham
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Thank you everyone! That's it for another issue my friends. We'll chat again soon. And don't forget to start sending me your questions so I can start answering them in an upcoming podcast. (Just reply to the newsletter I sent you by email or send your questions to askmichael at mac.com.)
Wishing you all the best for online success,
Michael Campbell
CEO Dynamic Media Corporation4644 Lancelot Court Richmond BC Canada V7C 4S2
Providing successful marketing strategies since 1988.
For marketing advice & coaching phone +1 604 339-5559
Author of....
Revenge of the Mininet... Advanced linking strategies and diagrams for increased revenue from search engine optimization and affiliate programs.
Clickin' it Rich... The complete work from home business training system. How to fire the boss and set up a home business using nothing but affiliate programs.
Nothing but 'Net... An internet marketing strategy that generated $750,000 in less than a year, with no advertising costs.
Internet Marketing Secrets Newsletter... Sign up now to get your free subscription. Learn how to tap into the money making power of multiple internet revenue streams like search engines, affiliate programs, paid advertising, opt-in email, newsletters, ebooks and a lot more in Michael Campbell's internet marketing secrets newsletter.
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Legal stuff...
Copyright 2005 Dynamic Media Corporation. All rights reserved world wide. All trademarks and servicemarks are property of their respective owners.
The information contained in this newsletter is the opinion of the author based on his personal observations and years of experience. Neither Michael Campbell or Dynamic Media Corporation assume any liability whatsoever for the use of or inability to use any or all of the information contained in this publication. Use this information at your own risk.
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