Internet Marketing Secrets
Issue #83 - by Michael Campbell - December 15 2005
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In this issue: Podcasting is Fun, Fast, Easy...
and Profitable?
Thanks to Apple's iTunes for
WINDOWS and
QuickTime for WINDOWS, it's easy for anyone - with a microphone and
something to say - to start podcasting and bring their message to the
masses.
Not only are podcasts easy to create, they are very easy to distribute.
On top of that, the podcast directories are eagerly looking for
content, so that the people... MILLIONS of people have something to
listen to.
Fact is... only TWO DAYS after Apple added a podcast directory to its
iTunes music store, users had subscribed to more than one million
podcasts. Compare that to the 15,000 titles that were available at the
time, and that's roughly 33 subscribers, per podcast, per day.
This is like the new wild frontier. It's reminiscent of the old days of
SEO, when sites got indexed and repositioned in less than 24 hours. And
like those old days of SEO, never has it been this easy to get your
message out to the world.
Some of you might remember what I wrote just two months ago in the
November 2005 issue of IMS, "Just
wait and see... year 2006 will
finally be the year of the podcast. Thanks to advances in technology
and high speed internet, our self-directed education and
entertainment
just got a whole lot better."
Now only two months later it's official. Not only was the term
Podcasting added to to the New Oxford American Dictionary, it's the
WORD OF THE YEAR. Erin McKean, editor in chief of the New Oxford
American Dictionary said, "Podcast has finally caught up with the rest
of the iPod phenomenon.”
Podcasting is officially defined as, "A digital recording of a radio
broadcast or similar program, made available on the internet for
downloading to a personal audio player." Expect it to be added to the
next update of the Dictionary, due out in early 2006.
How cool is that? Podcasting goes main stream. Becomes word of the
year! Plus there's roughly 50 - and growing - subscribers per day
waiting for you in the iTunes directory. Sounds like the time to get
in... is now!
Basically, if you can talk, you can open a new revenue stream for your
online business. And you know what? It doesn't matter what your topic
is. There are podcasts and podcast directories for just about
everything.
For recording the audio, you can use any software that you want. You
can get fancy wave form editors for cleaning up the sound after
recording, or just get a basic recorder like the $29.99 QuickTime Pro 7.
QuickTime makes it super easy to create audio and video. It's just a
single click to start recording and a single click to stop. Then - the
best reason to use QuickTime - one click exports your recording to an
iTunes friendly format.
Then to reach a potential audience of millions, it's time to publish
your podcast to the iTunes directory. And get this... uploading the
link to your podcast is free. And you get listed on iTunes for
free.
According to the Apple tutorial, "You can publish the exported file to
the internet as an enclosure on a blogging service, such as Blogger,
and wrapped in a podcast-friendly RSS feed. (Please note: the file must
be hosted on a web server.) RSS feed providers, such as FeedBurner.com,
make it easy to create an RSS file from your blog."
But before you submit the link to your RSS feed that contains your
podcast enclosure, it's best to read the FAQs on the Apple site.
First you'll need to download, install and open iTunes 6. Click the
Choose Genre button and select Podcast. Once
there, click Submit a Podcast. Or, if you already have iTunes 6
installed
on your computer, here is a shortcut link:
Currently there are a mere 25,000 podcasts available for free through
the Apple iTunes site. Compare that tiny little number to the millions
of copies of iTunes that have been downloaded, and the millions of
people subscribing to podcasts. You can see that it's a huge market,
just crying for content.
Oh right, I almost forgot... you're probably wondering how to monetize
the podcast. This is where you can get as fancy or simple as you want.
The fancy way to monetize a podcast would be to insert chapters or
graphics that play along with the QuickTime audio. It could be artwork,
ebook covers, software boxes, any type of graphic along with a
clickable link.
The simple way to monetize a podcast is to constantly refer to an
individual web page throughout the audio. You could change the home
page of your site with each podcast so it features the items that you
spoke about. Or, better yet - because podcasts will remain "findable"
on the web for as long as you leave them up - have a special interior
web page on your site, for each particular podcast.
So my advice is to wrap your head around this and learn it as fast as
you can. It doesn't have to be complicated. Outline what you want to
talk about. Record your audio. Post the audio to your blog. Take the
RSS feed url for your post and submit it to iTunes and the other
podcasting directories.
Remember, this is a potential audience of millions. One that is growing
by thousands of people with each and every passing day... and it's
literally STARVING FOR CONTENT. As Mark Twain so wisely said, "Find out
where the people are going and get there first."
I couldn't have put it any better. So now that you KNOW where the
starving crowd of people is going, my only question to you is, are you
going to be there to feed them - with monetized content - when they
arrive?
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That's it for this issue my friend. Thank you for reading. We'll chat
again soon. Until then, here's wishing you all the best for online
success.
Michael Campbell
CEO Dynamic
Media Corporation
4644 Lancelot Court Richmond BC Canada V7C 4S2
Providing successful marketing strategies since 1988.
For marketing advice & coaching phone +1 604 339-5559
Author of....
Revenge of the Mininet...
Advanced linking strategies and
diagrams for
increased revenue from search engine optimization and affiliate
programs.
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