Internet Marketing Secrets
Issue #90 - by Michael Campbell - May 18 2006
Strategies, tips and secrets in this issue: AdSense
revenue up by 283% in less than a week. Take control of which AdSense
ads appear on your pages. Five quick SEO linking tips. Five quick - yet
highly
effective - marketing tips. Find out who the winners are as Google
faces a "Machine Crisis" and purges their index.
Plus... Your wish is my command. Just fill out the survey and I'll give
you whatever you want. All this and a lot more in this issue of IMS.
Enjoy!
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Breaking Internet Marketing News
Survey Time... Tell Me What You Want
It's only been six months since the last survey, but the
readership has grown by several thousand since then. I want to be sure
that I'm giving you the type of content that you need.
In addition, I'm not just polling 300 random readers this time. I'm
opening it up to everyone for at least a week. So please be sure to
voice your opinions and concerns. Tell me what areas you're already
good at, and tell me what you'd like to know more about.
It's only going to take five minutes of your time. And those of you
that take the time will determine the future of this newsletter. The
power is in your hands. Please go there now and voice your hopes,
dreams, needs and desires. And I'll do my very best to fulfill them for
you.
Take
the Survey and Get What You Want ==> http://www.cdzn.com/survey
AdSense Revenue Up by
283% in Less than A Week
Why are people so excited about AdSense? To quote
my friend, Jim Morris from the Keyword Avalanche, "AdSense is passive
income with no customer service."
Not only that, unlike affiliate programs, it's virtually maintenance
free. You've really got to try it, if you don't already have AdSense as
one of your revenue streams.
You simply go to Google and sign up for an account. You choose the
style of ads that you want to appear on your pages and click a button.
Google then generates some html code for you, to copy and paste into
your web pages.
That's all that you really need to do. Every time someone visits your
page, and clicks on a link in one of the ads, you make a little money.
So what about these dudes that are making huge amounts of cash. What
are they doing differently than the average mom and pop outfit? Well,
it depends on the color of their hat.
Black hatters create what's being called "Frankenstein" content by auto
generating 500 pages from five articles or small list of keywords. The
only trouble is, the pages are unreadable. So the search engines filter
them out, the site gets banned, and the site owner gets placed on a
watch list of "known" bad people.
Gray hatters generally scrape content from search results. They grab
the search results and automatically generate their pages and have
their ads appear at the top of the page. Again, the only trouble being,
search engines don't like them and they tend to get filtered out, or
banned altogether.
White hatters build sites for the long term. And this is where the real
money is. You can almost bank on it being there year after year.
White hat sites never get into trouble with the search engines. In
fact, they are rewarded with high positioning in the SERPs for
providing valuable content. And the money you make will always increase
in direct proportion to the amount of work you put in. Fortunately, a
lot of "the work" has already been done for us.
You need to know where to put the ads and what they
should look like, to get the most clicks, without resorting to tricks,
or violating anything in the Google agreement. In addition to the
AdSense wisdom, we need content and a way to build the sites.
For
building the sites, I'm using Rapidweaver on the Mac. It makes it very
easy to change the look and feel of each site, and manage the content.
Most of my Windows friends are using software like XSite Pro.
Want
to Make Sites Like a Pro? ==> http://www.cdzn.com/xsp
For the content, it's hard to beat the 400 articles per month from
Article Underground. It's pretty easy to customize them a little by
grabbing a thesaurus and using a text editor to search and replace
various keywords. You can also add a quick intro at the beginning and
comments at the end.
(I know that some people have complained about the way
the Article Underground articles are organized. But to me it makes a
lot of sense. Instead of all 350 members getting the same neatly
organized categories and blobbing up sites on the same topics, they can
pick and choose the topics they want.)
And here's a little trick to "read" inside those
hundreds or thousands of articles in mere seconds. Use an industrial
strength "text editor" like BBedit on the Mac or UltraEdit
on the PC.
Just plop all the articles you own into a folder, then use the text
editor's recursive GREP feature to "find" all articles containing the
keywords of your choice. It makes finding related articles a snap.
Want 400 Articles per Month? ==> http://www.cdzn.com/au
Ok, thanks to Article Underground and XSite Pro, you've got lots of
content and a pretty good looking site. Now it's time to get the
AdSense code from Google so ads will appear on your pages. And this is
where you can either make big money or get tossed spare change.
The real trick is in choosing the right size, shape, color and format
for your ads. Then the other super important piece of the puzzle, is
where to place the ads on your pages, in relationship to the articles,
to get the most clicks.
Just
recently Michael Cheney released a video series on how to get the most
from AdSense ads. Turns out that I had the wrong colors and sizes, and
had my ads in all the wrong places. Come to think of it, I was doing
just about everything wrong when it came to the ads.
Get this... after watching the videos I made the changes Cheney
suggested. My clicks went up 372% and my revenues went up 283% in less
than a week. That's nearly triple the amount of money from the same
amount of traffic. Needless to say, I'm changing the rest of my sites
to the new "formula" as fast as I can.
Get
Cheney's AdSense Videos ==> http://www.cdzn.com/av
The cool thing is Michael makes a very comfortable living with just 10
sites. So can you... But you also need knowledge, content and a
production system. Thanks to site builders like XSite Pro, content
from Article
Underground, and the tested wisdom from Cheney's AdSense Videos...
you can have all three.
Control Which AdSense
Ads Get Displayed
Here's a quick way to reverse engineer what Google thinks your site is
about. And you don't even need an account.
Although it was initially designed to help AdWords users find keywords
to bid on, you can also use it "backwards" to help with your AdSense
revenue.
Go click on over to Google
AdWords Keyword Tool:
Keyword Tool ==>
https://adwords.google.com/select/KeywordToolExternal
Click on the "Site Related" keywords and type in your url. Not only is
it telling you what Google thinks your page is about. It's also telling
you the kind of AdSense ads that it is likely to place there.
If the right kind of "Keyword Groups" are not showing up, then just go
and tweak the content of your page, by changing the headline a bit and
adding your keyword at least one more time to the first paragraph of
your page.
Now run your url through the tool again, and you should have exactly
the ads that you want to appear. Think of it as training the LSI
(latent semantic indexing) spider, until it knows what your page is
really about.
- - Adv - -
Content Desk is Accepting New Members
This
is not your average private site. It's more like a
private club. A very helpful and tightly knit community, made up of
some of the best internet marketers on the planet.
You get an easy-to-use website builder, step-by-step training, blogging
tools, unlimited hosting, over 200,000 articles and a very supportive
community. So if you you've been looking for excellent tools to build
content rich, search
engine friendly websites, then this may be the perfect match for you.
But don't wait too long, once the vacant Charter Memberships get
filled, they close the doors again So don't wait to click this time, OK?
Want a Desk Full of
Content? ==> http://www.cdzn.com/cd
- - /Adv - -
Five Quick -
Super Important - SEO Linking Tips
Use "Topic Drift" of at least 30% in your incoming links. In other
words, don't always say the same thing. Use synonymous words to
describe the destination page. Just click on over to Nichebot's Keyword
Research Tool and type your keyword into their thesaurus. You'll
get up to 15 different ways of saying the same thing.
Don't do reciprocal linking with your own web properties. Google easily
filters out links of low value. Practice more eclectic and organic
looking linking with your linking partners, or other web properties
that you own. Doing so will prevent the engines from seeing your links
as artificially generated, or reciprocated, and more "organic" in
nature.
Practice deep linking. Which means that you should attempt to link to
internal pages on your site, not just the home page. Every time you
create a new page, try and link to it with more than one site. You can
use your own web properties or a third party service, like the network
of blogs provided by the Article Underground.
If you have a link partner that's been banned, suddenly has a PR0, or
finds their PR "unranked" remove all your links to them. Remember...
what links to you "generally" cannot hurt you. But what you link to
certainly can.
If you build portals or article sites for AdSense revenue, continue to
add links to them on a regular basis. Make a checklist for each domain
and submit each one to a couple of directories per month. You can get a
complete list of directories from High Rank Directories Plus or when
you subscribe
Jerry West's SEO Revolution.
Five Quick - Yet Powerful - Marketing
Tips
Paid (PPC) advertising is good, even if no one clicks on your ad. If
you have a unique, or memorable company name in your url, it can help
with branding your product or service. They might not click on it...
but they still see it.
Try using an exit page. Put a link that says "Exit" on your site so
people have a clearly defined way to leave. Monetize the page with ads
and affiliate links. On some sites it increases revenue by up to 20%.
Category links increase impulse spending by 300% and give an average of
10 more page views. Use left side navigation for "trigger keywords"
that help people find what they're looking for. Bury the search
function at the very end of the category links.
Check your log files weekly. Find out which keywords people typed into
the search engines to find your site. Place those items front and
center on your home page. Doing so can increase sales of those items by
up to 500%.
Put a "Buy Now" link at the very top of your web page. Your affiliates
may have done a great job of preselling and their people just want to
come to your site and buy. Don't risk losing them by making them hunt,
or scroll to the bottom of your page to find the "buy now" link.
- - Adv - -
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Imagine getting over 250 training videos with over 30 hours of wisdom.
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It takes you through every step of the process including domain name
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links, getting traffic and promoting your site. You'll even learn how
to make your own ebook and write the copy to sell it.
You'll learn more about "how to make money online" with these "Newbie
Training Videos" than from any other ebook, membership site, marketing
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Sample the Training
Videos ==> http://www.keywordavalanche.com/videos/
- - /Adv - -
Google's "Machine
Crisis" Purges Index
Google's purging again. Some people lost all page saturation except
their home page. Some think Google's broken. Others think it's due to
high video bandwidth. But here's what all the stink is about...
Recently Google had a problem and wanted to clean up, or purge the
index. Only trouble is... every time they do that, it causes massive
changes in the SERPs.
The recent drop in page saturation has given my mininets a big boost.
Not only that, right now I have a brand new 10 page site competing with
giants in the 200 - 300 page range.
The site was created at the end of March this year. I announced the
site into several of the Article Underground blogs. The site got
spidered almost immediately.
On April 20th the site appeared on Google in 18th place. Not good
enough... so I skimmed over the last few issues of Jerry West's SEO
Revolution newsletter looking for tips.
I followed Jerry's advice and changed the title on the site to the
exact keyword phrase I wanted. I kept the title short under seven
words. The first word in the title is "The" followed by keyword1
keyword2 keyword3.
In addition to the title, I put the exact same keyword phrase in H2
tags at the top of the page and in the first sentence of text on the
page. The next tip was, instead of making traditional navigation, make
a bulleted list of links instead.
Want
More of Jerry West's SEO Advice? ==> http://www.cdzn.com/jwr
Then
following the linking strategy in Revenge of the Mininet, I made all
the links nofollow, except the one going to the sitemap page. The
sitemap links to all the internal pages. Links leaving the internal
pages are all nofollow, except the one leading back to the home page,
to create an internal PR feedback loop.
So
I didn't even have a chance to link this site into a mininet, before
it took off and started competing with the big boys. As of May 6th this
little 10 page site was bouncing around from #9 to as high as #2 spot
in Google's SERPs, for the exact keyword phrase that I wanted.
Moral of the story... For every loser in the SERPs there are winners.
For every site that lost positioning in the recent algo change / purge,
others have come up the ranks to take their place. Do mininets still
work? Yes, of course they do.
Discover
How Mininets Work ==> http://www.cdzn.com/rev
And so can a single 10 page site when you create it, optimize it, and
link to it in the right manner.
Now if you'll excuse me... I'm off to copy my new "formula" using
different subject matter and make a few more "winning" affiliate
revenue sites.
So let me ask you... what are you doing after work today? Are you going
to watch TV or work towards quitting the day job and gaining your
freedom? One road is dull and predictable, the other is full of fun and
adventure. Which path will you choose?
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PLEASE
==> Remember to fill out the survey and tell me what you want!
Internet Marketing Secrets Survey
==> http://www.cdzn.com/survey
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That's it for another issue my friend. Thank you for reading. We'll
chat
again soon. Until then, here's wishing you all the best for online
success.
Michael Campbell
CEO Dynamic
Media Corporation
Providing successful marketing strategies since 1988.
Author of....
Revenge of the Mininet...
Advanced linking
strategies and
diagrams for
increased revenue from search engine optimization and affiliate
programs.
Clickin' it Rich... The
complete work
from home
business
training system. How to fire the boss and set up a home business
using
nothing but affiliate programs.
Nothing but 'Net... An internet
marketing
strategy that generated
$750,000 in less than a year, with no advertising
costs.
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Legal stuff...
Copyright 2006 Dynamic Media Corporation. All rights reserved world
wide. All trademarks and servicemarks are property of their respective
owners.
The information contained in this newsletter is the opinion of the
author based on his personal observations and years of experience.
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