Internet Marketing Secrets

How to Modify Your AdSense Templates

In issue #101, "Modify Your Templates or Suffer the Consequences" we learned that HTML website templates, especially the AdSense ones, must be modified before you use them. They leave giant footprints that are easily detected and penalized by Google's engineers.

The most frequently asked question (FAQ) after issue 101 was, how to modify the templates, or what to modify, to prevent getting penalized. Here are your answers:

(Get issue #101 and the follow-up discussions here on the Internet Marketing Secrets Blog, or download issue 101 from the Internet Marketing Secrets Archives page.)

Or if you prefer the condensed "single paragraph" version of what we discussed...

Google employees went through the process of looking at, and evaluating, sites that had AdSense ads on them. Based on what the humans did, they created an automated computerized version, a Quality Control Robot to do the same thing.

This QualityBot now visits all the AdSense sites to ensure they are not auto generated, scraped content, or low quality templates. If it finds "off the rack" template sites, they are given a low quality score, meaning that you get a lot less money, every time someone clicks on one of the AdSense ads that are displayed on your site.

So here's what you can do, to keep your revenues up.


How to Modify Your AdSense Templates

The way that the "Template Filter" works, is based on the "travel time" between elements. Or in other words, the interval, or the measure of the distance between elements, and how long each element occurs.

Perhaps a better way to understand the concept is with a musical analogy.

All Western music is based on the 12 notes of the piano. Yet there's millions of original songs... how can that be? It's the intervals and durations of the notes that let you recognize patterns. The Template Filter - that my geeky buddies call K1 - is similar.

If I walk up to any piano in the world - it doesn't matter if I play in the Key of C, G, or F - and I go "1 1 5 5 6 6 5" you'd instantly recognize Twinkle Twinkle Little Star. It's the same way that the K1 filter can recognize any template in its database.

Even if your template has perfect HTML. Even if it complies to W3.org standards with a valid Doctype and an ISO statement, it still doesn't matter. That's just like saying your piano is tuned and doesn't have any sour notes.

So what can we do, to make the Template Filter think our template is playing an original tune? First off we have to look at the obvious basics.

Take a look at your template. Is the background green? Make it yellow. Is there a masthead at the top? Resize it. Is your column width 700 pixels? Make it 720. Is your artwork in a folder called art? Give it a new name. And for heavens sakes, rename all the photos and include ALT text.

These are just a few things we can do to reduce the footprint of the template. But these alone are not enough. These are just the surface items and the real work remains to be done. Afterall, we're looking for intervals here, the measure of the distance, or travel time between elements.

The elements that make up a web page are things like graphics and photos, hypertext links, headline tags like H2 & H3, paragraphs of text, anchors, bold, italic, bullets and other types of lists, rules, tables and ad blocks. What we need to do is change the order in which the elements appear.

So if you look at your template and you see the following items... masthead, ad block, photo block, ad block, paragraph, paragraph. You are singing Twinkle Twinkle Little Star to the search engine's Template Filter.

To make the song of the template your own, do something drastic like deleting the masthead. Start with H2 headline text containing your keywords. Move the photo block up and put an ad block underneath. Then move up the paragraph, and add a second ad block under the first paragraph.

Remember that it's not just the notes or elements on the page, its the intervals between the elements, and how long each element lasts. Just by moving the elements around, you've created your own original symphony. One that the search engine has never heard before.

To be successful, you must vary your templates. Modify them, until each one can stand on its own merit.

Remember, the goal is to convert customers for the AdWords advertiser. If you do that, they'll keep advertising on your AdSense site, and you'll earn way more per click. Then everyone will be signing a happy tune.


That's it for this issue my friend. Thank you for reading. We'll chat again soon. Until then, here's wishing you all the best for online success.


Michael Campbell

CEO Dynamic Media Corporation. Author of Nothing but 'Net, Clickin' it Rich, Revenge of the Mininet and the Internet Marketing Secrets newsletter.


P.S.

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