Internet Marketing Secrets

1200 New Visitors in 7 Days, All Treat, No Tricks

It's crazy and goofy. And you probably haven't had this much fun for a long time. It's something very simple that you can do by yourself, or with your friends. It's a brand new way to get unlimited traffic to your web site.

Yep... I'm going to show you a new way to get a flood of visitors. And the chances are, you have almost everything you need lying around your home.

First of all though, a little background info is in order. You may have heard or read a few weeks ago, that Google bought the YouTube service for 1.65 billion. That's a whole lot of coin!

If you're not familiar with YouTube.com they are a video sharing site that's currently the 14th most visited site on the internet, according to ComScore Media Metrix. Right now YouTube gets about 72 million visitors per month and 14,000 new video uploads every day.

What Google gets out of the deal is traffic. Millions of eyeballs get to look at their targeted ads.

YouTube gets stronger filtering to keep out unwanted material, and Google's power of search, to find videos on the YouTube site. But even more important will be the YouTube videos starting to show up on Google.

As test we made a silly video on how to groom a cat. My friend took three different brushes and showed how to use them. A month later, that silly video gets viewed hundreds of times per week. So what could you make a video of? How about...

Changing a car tire.
Barbecuing eggplant.
Setting up a tent.
Heating a baby bottle.
Writing on a cake.
Putting on makeup.
Opening a bottle of wine.

Yes, we all had to learn how to do all, or many of these things at one point in time in our life.

Another friend of mine does a certain kind of yoga... well that's boring enough. What's good about watching someone standing still? It's not the pose... it's getting into the twisted pose that makes a great movie. After the movie we can send visitors to a website to buy yoga mats, clothing, DVDs and accessories.

Anything that has a process can have a video made of it. Trust me, YouTube will evolve into not just entertainment, but an on-demand video encyclopedia of how to do all things. But at the moment, the more goofy and funny your video is, the more viral and popular it will become.

Don't let your lack of gear prevent you from getting started. In the case of the cat video, it was totally amateur. We didn't use proper lighting, or even have a video camera. It was a digital still camera that had low resolution video capability.

We recorded the 30 second clip, and transferred it to the computer. We then used Apple's QuickTime Pro for Windows, to convert the video into a YouTube friendly format. (QT Pro is a 30 dollar upgrade from basic QuickTime and it's available directly from Apple.com.)

We uploaded the video to YouTube.com and almost immediately, people were watching it and voting on it. Within four weeks we had received thousands of views. So now that we had the eyeballs, we needed to test the marketing.

Here's the secret. Using software like QuickTime Pro you can add a freeze frame to the end of the video. Like the credits at the end of a movie. This is when and where to advertise your site.

All you need to do is make a 320 by 240 pixel graphic (or whatever size your movie is) in Photoshop Elements or your favorite graphics software. On the graphic you could say something like, "For more Videos and cat grooming tips just like this one visit www.everythingkitty.com.

Once you have your graphic done, open QuickTime Pro and choose "Open Image Sequence." Set your "Frame Rate" to five seconds. This will display your graphic for five seconds.

Next, take the time slider and move it to the very beginning of the five second clip. Drag in your 30 second movie from your desktop into the QuickTime window.

This time, when you play your movie, your marketing message will be displayed for five seconds at the end of the movie. All that's left to do, is save it as MPEG4 and upload it to YouTube. There's all sorts of other tricks you can do, but this one will get you started.

So how well did we do with the kitty video and the five second marketing message. Just over 437 dollars in affiliate revenue, from 1,209 visitors in less than a week. That's just over 36 cents per visitor. (Known in marketing speak as dollar value per visitor.)

So what are you going to do this weekend? The same old marketing stuff you've always done, or get your camera out and start goofing around for fun and profit? You'll be surprised at how many new visitors you can get in a very short time.

That's it for this issue my friend. Thank you for reading. We'll chat again soon. Until then, here's wishing you all the best for online success.


Michael Campbell

CEO Dynamic Media Corporation. Author of Nothing but 'Net, Clickin' it Rich, Revenge of the Mininet and the Internet Marketing Secrets newsletter.


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