Tell a Story and Stick to It
Tell stories rather than relate facts. Facts and figures are forgotten, stories are remembered and retold.
Come up with a story that’s uniquely yours. Tell it often, stick to it, and never change it. If you need to tell a different story, do it under a different brand.
We are hard-wired for stories. We are story-telling creatures. Long before the electronic age, we used to sit around the campfire, watch clouds or ocean waves and tell stories to each other.
If you invent something, or innovate an existing product, you must tell a better story than the competition. Package it better and tell your story to everyone who will listen. Tell it often. Stick to it. And never ever change it.
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Love the blog, it was informative and concise. I like a writer that gets to the point, I dont have all day for their flowery prose, Id rather learn and move on.