Google's PPA Universe Expands
Google's PPA (pay per action) beta has just been released
world wide. (Pay-per-action advertising allows you to pay
only for completed actions that you define, such as a form
submission, lead, sale, page view, etc.)
There are still some qualifications though. According to
product manager Rob Kniaz, "Advertisers who use AdWords
conversion tracking, and receive more than 500 conversions
from their pay-per-click (PPC), or pay-per-impression (PPM)
campaigns in the most recent 30-day period, will be invited
to join this beta test, on a rolling basis."
So how do you get invited? "Eligible advertisers will see
an alert in their AdWords account, informing them that they
can now try the PPA beta."
To learn more
about Google's PPA program visit:
==>
http://adwords.google.com/support/bin/topic.py?topic=11635
