How Advertising, Traffic and Conversions Lead to Profits

Question: What was the name of that PPC to PPA course you recently took and dove into?

Answer: The course was Gauher Chaudhry's Pay Per Click Formula. I started applying his PPA (pay per action) affiliate program ideas to my parked pages and website ads. It really got me thinking, when I suddenly started earning a lot more than I was with AdSense.

I announced the course a few newsletters ago, but didn't want to go into detail, and make a lot of competition for myself. ;-) I will tell you though, that I'm not applying the formula, exactly as shown in the course, as I'm getting my traffic from organic SEO and media buys through AdBrite, in addition PPC.

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What the course did do for me, is open my eyes to the process of maximizing the revenues out of each click. If you follow the examples in the course, you can start doing very well, very quickly... with one condition.

Go where the big markets are. Gauher made a fortune with disposable baby diapers. Get out of the "selling marketing products to marketers" mind set, as it's a tiny market with only a few thousand players.

Think about the general American and UK buying public. Think millions of potential customers. Think of big consumable markets like coffee, tea, dietary supplements, diapers, BBQ supplies, paper, batteries, cleaning products, cooking oil, spices, lotions, creams or cosmetics.

Look around your room and start plugging those terms into Nichebot, or your favorite keyword research tool and you'll be surprised. You'll discover all sorts of untapped niches, just waiting for you to come and plug them with products.

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Then once you have a niche, set up a process. Make and test your ads with Google Adwords. Then once you have a winning ad, prepare to widen your reach, by using other ad delivery systems like AdBrite.

(You can jumpstart your PPC research with a tool like the new AdSpy Pro. You'll see which ads perform best in any market. http://www.cdzn.com/asp )

The winning ad leads to a landing page. On the landing page, test your headline, copy and graphics and try to improve your conversion ratio. In the case of PPA affiliate programs, it might be as simple as persuading someone to give out their postal code.

Once you have a process, or sales funnel in place, you look at the numbers. You look at your conversion rate and the cost of your advertising. If you're making more than you spend, and especially if it's 400% or more, it's time for a media buy through AdBrite, or some other ad marketplace.

You go out and buy the most traffic you can afford, and reach an audience, but not bigger than you can afford. You want to reach 10% of the people and convince them 100% of the way. (Not the other way round.)

It's not rocket science, but you do have to spend close attention to details. You do need to put in the time it takes, to set up a sales process, test and track your ads, and keep an eye on your ad spending. But all that's in the PPC Formula course.

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Once the floodgates open, it's really a wonderful feeling. It's really cool to apply your marketing skills to the average public, and watch them eat up an offer, that has nothing to do with internet marketing.

So as you sit there sipping your beverage of choice... ask yourself how many other millions of people - potential customers - around the world are also sipping a similar beverage. Then think of the possibilities. They might just start buying it, or the machine that made it, from you and your advertising.