Do Private Domains Affect SEO Rankings?

Question: Is it true that Google can access all my whois info? What about private registration? If I register a domain privately, will it affect my search engine rankings on Google?

Answer: Yes, Google can - like you, me, or any registrar - access your whois info to find out who owns a domain name. But many people creating mininets, feeder sites and multiple domain strategies, often use semi-fictional data... like their dog's name, mother in law, etc.

You are supposed to - by law - have authentic info in the whois record. But many people use pseudo true and a redirected email address, to save some coin over private registration.

The other part of your question, no... Google cannot see who owns a private domain registration. I confirmed this with a phone call to GoDaddy, the web's leading registrar, and they assured me of the fact.

But as Jerry West pointed out, in his SEO Revolution Newsletter, hosting private and public domains on the same IP address is a bad idea. There are tools - like DomainTools.com - that let anyone do a Reverse IP check. A little detective work, will often reveal the true owner of a domain name.

Does a private domain registration affect rankings? There is no proof either way that is does. What does affect rankings on Google, is how long your domain name has been around.

So if you are creating a new site, register the domain name for three or four years, and put up a "coming soon" page. This will start the "aging process" right away.

Then after you upload your first 10 pages of content, link to your home page, with a couple of PR4 or better pages. (Use paid directories like Yahoo and Starting Point if you don't have your own PR4 sites.) The higher the PR of the pages that link to you, the sooner you'll show up in Google's search results.