Which sells better, the top organic SEO listing or the top PPC listing? The only way to find out? Run a test.
In order for this to work, I had to be the top PPC bidder. My ad had to show up above the organic listing in Google, not over on the right hand side, with all the other PPC ads.
The organic listing resulted in 52% of the traffic and 48% of the sales. The PPC ad was the exact opposite. 48% of the traffic, yet 52% of sales.
Your market will vary, but it does answer one very important question. If you have the top organic listing, does it pay to have the top PPC listing as well? My test results are a conclusive yes. It doubled the amount of sales.
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That is an interesting strategy to go after the SEO and PPC traffic for the same keyword. If you have an effective SEO keyword it makes sense that it would be effective as a PPC.
Thank you for turning on the light bulb this morning.
Marketing online allows you to target specific audiences and easily track return on investment, commonly referred to as ROI. Unlike traditional marketing methods, results of Internet marketing campaigns are almost immediate. This allows you to better evaluate what elements of your campaign are producing results and which are not. When buying online media, you must be willing to shift your marketing dollars to the online methods that produce a positive return.