You can improve the ranking of your website when incoming links match what your home page is about. It doesn’t matter if the links are coming from within your own site, or from other sites.
Since you cannot control how other sites link to you, many people turn to social hosting like Squidoo, HubPages and Weebly to get incoming links that they can control. Many use article marketing to achieve the same result.
Here’s something that you can do within your own site. Link your copyright notice – found at the bottom of each internal page – back to your home page. But instead of using your company name, list your main keywords there instead: Copyright 2009 keyword1 keyword2
This will increase the link reputation of your home page. When incoming links (reputation) match what your page is about (topic) you’ll get better search engine results for your keyword phrases.
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WOW!!
I can’t believe the amount of “take-to-the-bank” information you have share with me. I’m going to put the tips you have given me to work starting today!