Never create a product and look for a market. Always do it the other way round. Look for an unmet need, want or desire, then source or create a product to satisfy it.
Everyone has desires like heath, wealth, security, vanity, and a hundred others. Markets happen when enough people have a private desire that it evolves into a public one. Things like saving the planet, losing weight, reducing wrinkles and paying off the mortgage.
The markets already exist. You cannot create a market. If you try to create a market, its called educating the public. Let the public service announcements do that. It’s never profitable and wastes your time.
All you can do is tap the existing desire. Build upon it by agreeing with their pain or pleasure. Then channel their desire into a product that will sustain the insatiable hunger or satisfy the need. That is the greatest marketing secret of all time.
