The Ulitmate Niche Market

Imagine if your market had built in urgency, scarcity, and was newsworthy all at the same time. Now what if you had profitable long tail keywords like make, model and location. It’s like a marketers dream come true! All of this can be found in . . .

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The Ultimate Niche Market

Imagine if your market had built in urgency, automatic scarcity, and was blog smackin’ newsworthy all at the same time. Now what if you had the equivalent of a make and model number, and geographically sensitive information.

It’s like a marketers dream come true! All of this mind bending marketing madness can be found in tickets. What tickets? All kinds of tickets.

It could be tickets to the home and garden shows, health shows, boat shows, car racing, bowl games, sporting events, music events, even the circus. They all have tickets.

(One ticket site has a 7% commission on every sale. The average purchase to see a college bowl game is 400 dollars. I’ll let you do the math.

Let’s break it down and examine why this market plays perfectly into blogging and the Goobert conversational marketing method.

Urgency: The concert or event, is going to happen on a certain day at a certain time. After its over, it packs up and moves on to the next city. It’s urgent because it’s going to happen and you must act quickly, or you lose your opportunity to decide.

Scarcity: There’s only so many tickets available. If the venue holds 20,000 people, that’s all the tickets there are. If it’s a popular show, the laws of scarcity apply, because it could sell out.

Newsworthy: Soon after the event is announced, tickets go on sale. This gives two opportunities. One is to announce the event. The other is to announce when the tickets go on sale.

Make and Model: This is the name of the event. It could be the Monster Truck Pull, Hanna Montana, or the Shrine Circus.

Geographical: This is the location of the venue. It’s almost always included in ticket related searches. This insight is very helpful in crafting titles for your blog posts.

Just include the city name and the venue name. Then you’ll be found more often.

So how does it work? Typical searches look like this:

hanna montana tickets seattle coliseum
home show tickets vancouver bc place
shrine circus tickets calgary saddledome

The name of the event, the city and the venue appear in most popular searches. And they nearly always have the word “tickets” in them.

Now the fun part. Here’s how to get found in Google in a matter of minutes.

This is assuming you’ve already got a WordPress blog that’s topically related. For example, you have a gardening blog to promote “home & garden show” tickets. It also assumes you’ve joined at least one ticket related affiliate program.

Note: Read their terms of service carefully. Usually you can use trademarks, likenesses and logos. So long as you agree to the rules, and sell the tickets in a fair and ethical manner.

Not an affiliate yet? Go search Google for your keyword ie; concert tickets “affiliate program” with the words affiliate program in quotes.

Some ticket sellers have all sorts of info that you can glean about an event. They give the history of the artist and facts about the tour and venues. This makes excellent fodder for you blog post.

Another trick on some sites, is to enter a future date in the search field, so only events happening on that date will be shown. It’s a cool way to know what tickets are going on sale 30 or 60 days from now.

Create a post title like; Hanna Montana Tickets Seattle Coliseum

Put in bold text – right underneath the title – the date of the event, including the city and venue. ie: Announcing Hanna Montana March 18 2010 at the Seattle Coliseum.

Start the first paragraph with the event name, and then start building excitement for the event. All direct marketing scarcity and urgency tactics apply.

Example first paragraph: Pop sensation Hanna Montana is coming to the Pacific Coliseum in Seattle on March 18 2010. There are only 20,000 tickets available and it’s expected to sell out quickly. Tickets for Hanna Montana’s Seattle concert go on sale January 20 2010.

Don’t miss out on this exclusive opportunity to see one of the best entertainers of the decade. Your friends will be talking about the Seattle Hanna Montana concert for years to come, so get your tickets now.

Ok… Google should come running for a couple of reasons.

You posted “news” about the event to your WordPress blog. Thanks to its built in ping list, it will notify all the popular search engine spiders. The spiders will crawl the post and realize its news, because the blog post is fresh, it has a recent ping, and it includes a future date in the body of the post.

Then, depending on the speed of the second spider that comes to index your post, it may take minutes or even hours for your post to appear in the search results… But there is something you can do to help it along.

You can announce snippets of your blog post on social news sites like Digg and Propeller. This will get you a couple of inbound links to your post from well respected info hubs.

If you want to go full out, you could throw in a link a from social hosting sites like Hubpages or Squidoo. You could even add a couple of social bookmarks like Mr. Wong and Delicious to the mix.

Except what you do with the social bookmarks, is bookmark your social news posts, not your blog post. So even the stuff that links to you, has incoming links.

It’s technique I shared with my Vault members a year ago called Jiggling the Web. (Coming soon to JigglingTheWeb.com)

It has worked SEO wonders for a couple of years now. Your post tends to stick longer in the SERPs (search engine results pages) instead of rocketing to the top and disappearing an hour later.

This combination of posting news to a blog, linking to it with social news and bookmarks, sending pings, including time, date, city and venue information in the post, is irresistible to the search engines. Especially Google.

The combination of urgency and scarcity that tickets present, is irresistible to the consumer. It’s like a marketers dream come true.

If you think about it, there are tickets for just about every market. So let me ask you. When are you planning to add them to your affiliate marketing mix?

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That’s it for this edition my friends. Thank you for reading. Until next time, here’s wishing you all the best for online success.

Michael Campbell

P.S.

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Tagged as: affiliate marketing, ims177, jiggling the web, Marketing, niche marketing, niche markets, tickets